Consumer engagement: the role of social currency in online reviews.
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| Title: | Consumer engagement: the role of social currency in online reviews. |
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| Authors: | Kesgin, Muhammet1 muhammet.kesgin@rit.edu, Murthy, Rajendran S.2 |
| Source: | Service Industries Journal. May2019, Vol. 39 Issue 7/8, p609-636. 28p. 10 Charts. |
| Database: | Hospitality & Tourism Complete |
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