The Use of Social Media as a Marketing Tool by Tourist Attractions: Influence on Cognitive, Affective and Behavioural Consumer Attitudes.
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| Title: | The Use of Social Media as a Marketing Tool by Tourist Attractions: Influence on Cognitive, Affective and Behavioural Consumer Attitudes. |
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| Authors: | Nzeku, Bongiwe1 bongi.nzeku@gmail.com, Duffett, Rodney Graeme1 duffetr@cput.ac.za |
| Source: | African Journal of Hospitality, Tourism & Leisure. Apr2021, Vol. 10 Issue 2, p742-757. 16p. |
| Database: | Hospitality & Tourism Complete |
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