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Rock in Rio Festival: Influences of Brand Experience and the Brand Personality in Audience of a Music Festival in Brazil.

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Bibliographic Details
Title: Rock in Rio Festival: Influences of Brand Experience and the Brand Personality in Audience of a Music Festival in Brazil.
Authors: Rocha, Frederico Rafael Vargas1 (AUTHOR), de Esteban Curiel, Javier2 (AUTHOR), Moura, Luiz Rodrigo Cunha3 (AUTHOR)
Source: Event Management. 2022, Vol. 26 Issue 4, p717-732. 16p.
Database: Hospitality & Tourism Complete
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