Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures: does apology letter matter?

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Title: Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures: does apology letter matter?
Authors: Rasouli, Nasrin1 (AUTHOR), Rasoolimanesh, S. Mostafa2 (AUTHOR) rasooli1352@yahoo.com, Rahmani, Atousa Kamangar3 (AUTHOR), Momayez, Ayatollah4 (AUTHOR), Torabi, Mohammad Amin5 (AUTHOR)
Source: Journal of Hospitality Marketing & Management. Aug/Sep2022, Vol. 31 Issue 6, p662-687. 26p.
Database: Hospitality & Tourism Complete
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Header DbId: hjh
DbLabel: Hospitality & Tourism Complete
An: 157887297
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PubType: Academic Journal
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=hjh&AN=157887297
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/19368623.2022.2043800
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      – Code: eng
        Text: English
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        PageCount: 26
        StartPage: 662
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      – TitleFull: Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures: does apology letter matter?
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            NameFull: Rasouli, Nasrin
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            NameFull: Rasoolimanesh, S. Mostafa
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            NameFull: Rahmani, Atousa Kamangar
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            NameFull: Momayez, Ayatollah
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            NameFull: Torabi, Mohammad Amin
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            – D: 01
              M: 08
              Text: Aug/Sep2022
              Type: published
              Y: 2022
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