Brand personality positioning of world heritage sites: A text mining approach.
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| Title: | Brand personality positioning of world heritage sites: A text mining approach. |
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| Authors: | Hassan, Mohamed Abdalla Elsayed1 u1944971@campus.udg.edu, Zerva, Konstantina2 konstantina.zerva@udg.edu, Aulet, Silvia2 silvia.aulet@udg.edu |
| Source: | European Journal of Tourism Research. 2023, Issue 35, p1-26. 26p. |
| Database: | Hospitality & Tourism Complete |
| ISSN: | 19947658 |
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| DOI: | 10.54055/ejtr.v35i.2923 |
