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The Role of Brand in Influencing Online Hotel Booking.

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Title: The Role of Brand in Influencing Online Hotel Booking.
Alternate Title: Vloga blagovne znamke pri vplivanju na spletne rezervacije hotelov.
Authors: Nayak, Kamakshya Prasad1 kn0733@gmail.com, Bhinder, Hardaman Singh2 hardaman.bhinder@pbi.ac.in
Source: Academica Turistica. Apr2024, Vol. 17 Issue 1, p81-101. 21p.
Database: Hospitality & Tourism Complete
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Header DbId: hjh
DbLabel: Hospitality & Tourism Complete
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        Value: 10.26493/2335-4194.17.81-101
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        Text: English
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              Text: Apr2024
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