The Role of Brand in Influencing Online Hotel Booking.
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| Title: | The Role of Brand in Influencing Online Hotel Booking. |
|---|---|
| Alternate Title: | Vloga blagovne znamke pri vplivanju na spletne rezervacije hotelov. |
| Authors: | Nayak, Kamakshya Prasad1 kn0733@gmail.com, Bhinder, Hardaman Singh2 hardaman.bhinder@pbi.ac.in |
| Source: | Academica Turistica. Apr2024, Vol. 17 Issue 1, p81-101. 21p. |
| Database: | Hospitality & Tourism Complete |
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