The longer the better? The impact of online review length on tourist trust and visit intention.
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| Title: | The longer the better? The impact of online review length on tourist trust and visit intention. |
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| Authors: | Molly Huang, Chien-Jung1 (AUTHOR), Chuang, Shih-Chieh2 (AUTHOR), Cheng, Yin-Hui3 (AUTHOR) yinhui@mail.ntcu.edu.tw, Hsieh, Chia-Chen4 (AUTHOR) |
| Source: | Journal of Vacation Marketing. Jan2025, Vol. 31 Issue 1, p223-239. 17p. |
| Database: | Hospitality & Tourism Complete |
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