Evaluating the Impact of Social Media Reviews on Brand Reputation: A Study of Delhi (NCR).
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| Title: | Evaluating the Impact of Social Media Reviews on Brand Reputation: A Study of Delhi (NCR). |
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| Authors: | Dhankhar, Dinesh1 dinesh.tourism@kuk.ac.in, Kumar, Pawan2 pawanaibla@gmail.com, Gaur, Vivek2 vivekgaur@kuk.ac.in, Dahiya, Yogesh3 y.dahiya.1998@gmail.com |
| Source: | International Journal of Tourism & Hospitality Reviews. 2025, Vol. 12 Issue 2, p39-48. 10p. |
| Database: | Hospitality & Tourism Complete |
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