The marketing of an unsought service through an unobtrusive medium: a content analysis of the websites of members of the National Funeral Directors Association of South Africa.
Saved in:
| Title: | The marketing of an unsought service through an unobtrusive medium: a content analysis of the websites of members of the National Funeral Directors Association of South Africa. |
|---|---|
| Authors: | Coetzee, C. A.1, Maree, T.2, Van Heerden, C. H.2 |
| Source: | Communicare; Jul2014, Vol. 33 Issue 1, p35-56, 22p |
| Database: | Humanities Source |
| ISSN: | 02590069 |
|---|
