Critical Test of the Beneficial Consequences of Lifting the Ban on Direct-to-Consumer Advertising for Prescription Drugs in Italy: Experimental Exposure and Questionnaire Study.
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| Title: | Critical Test of the Beneficial Consequences of Lifting the Ban on Direct-to-Consumer Advertising for Prescription Drugs in Italy: Experimental Exposure and Questionnaire Study. |
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| Authors: | Schulz PJ; Faculty of Communication, Culture and Society, Università della Svizzera italiana, Lugano, Switzerland.; Department of Communication & Media, Ewha Womans University, Seoul, Republic of Korea.; Wee Kim Wee School of Communication and Information & Lee Kong Chian School of Medicine, Nanyang Technological University, Singapore, Singapore., Crosignani F; Faculty of Communication, Culture and Society, Università della Svizzera italiana, Lugano, Switzerland., Petrocchi S; Faculty of Biomedical Sciences, Università della Svizzera italiana, Lugano, Switzerland. |
| Source: | Journal of medical Internet research [J Med Internet Res] 2023 Jul 17; Vol. 25, pp. e40616. Date of Electronic Publication: 2023 Jul 17. |
| Publication Type: | Journal Article; Randomized Controlled Trial |
| Journal Info: | Publisher: JMIR Publications Country of Publication: Canada NLM ID: 100959882 Publication Model: Electronic Cited Medium: Internet ISSN: 1438-8871 (Electronic) Linking ISSN: 14388871 NLM ISO Abbreviation: J Med Internet Res Subsets: MEDLINE |
| Database: | MEDLINE Ultimate |
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| ISSN: | 1438-8871 |
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| DOI: | 10.2196/40616 |
