Individual differences in responses to hedonic versus utilitarian advertisements.
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| Title: | Individual differences in responses to hedonic versus utilitarian advertisements. |
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| Authors: | Gupta S; University at Buffalo, The State University of New York., Green MC; University at Buffalo, The State University of New York. |
| Source: | The Journal of social psychology [J Soc Psychol] 2026; Vol. 166 (3), pp. 368-379. Date of Electronic Publication: 2025 May 24. |
| Publication Type: | Journal Article |
| Journal Info: | Publisher: Routledge Country of Publication: United States NLM ID: 0376372 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1940-1183 (Electronic) Linking ISSN: 00224545 NLM ISO Abbreviation: J Soc Psychol Subsets: MEDLINE |
| Database: | MEDLINE Ultimate |
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| ISSN: | 1940-1183 |
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| DOI: | 10.1080/00224545.2025.2501536 |
