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Brain activity explains message effectiveness: A mega-analysis of 16 neuroimaging studies.

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Title: Brain activity explains message effectiveness: A mega-analysis of 16 neuroimaging studies.
Authors: Scholz C; Amsterdam School of Communication Research, University of Amsterdam, 1018 WV Amsterdam, The Netherlands., Chan HY; Department of Marketing, King's Business School, King's College London, London WC2B 4BG, United Kingdom., Ahn J; Department of Psychology, University of Pennsylvania, Philadelphia, PA 19104, USA.; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA.; Department of Psychiatry and Behavioral Sciences, Stanford University, Palo Alto, CA 94304, USA., Boksem MAS; Department of Marketing Management, Rotterdam School of Management, Erasmus University, 3062 PA Rotterdam, The Netherlands., Cooper N; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA., Coronel JC; School of Communication, Ohio State University, Columbus, OH 43201, USA., Doré BP; Desautels Faculty of Management, McGill University, Montreal, Quebec, Canada H3A 1G5., Genevsky A; Department of Marketing Management, Rotterdam School of Management, Erasmus University, 3062 PA Rotterdam, The Netherlands., Huskey R; Department of Communication, UC Davis, Davis, CA 95616, USA., Kang Y; Department of Psychology, Rutgers University, Camden, NJ 08102, USA., Knutson B; Department of Psychology, Stanford University, Stanford, CA 94305, USA., Lieberman MD; Department of Psychology, UCLA, Los Angeles, CA 90095, USA., Brook O'Donnell M; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA., Resnick A; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA., Smidts A; Department of Marketing Management, Rotterdam School of Management, Erasmus University, 3062 PA Rotterdam, The Netherlands., Venkatraman V; Fox School of Business, Temple University, Philadelphia, PA 19122, USA., Vo K; Fox School of Business, Temple University, Philadelphia, PA 19122, USA., Weber R; Department of Communication, UC Santa Barbara, Santa Barbara, CA 93106, USA.; Department of Psychological and Brain Sciences, UC Santa Barbara, Santa Barbara, CA 93106, USA., Yoon C; Stephen M. Ross School of Business, University of Michigan, Ann Arbor, MI 48109, USA., Falk EB; Department of Psychology, University of Pennsylvania, Philadelphia, PA 19104, USA.; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA.; Wharton Marketing Department, University of Pennsylvania, Philadelphia, PA 19104, USA.; Wharton Operations, Information and Decision Department, University of Pennsylvania, Philadelphia, PA 19104, USA.; Annenberg Public Policy Center, University of Pennsylvania, Philadelphia, PA 19104, USA.
Source: PNAS nexus [PNAS Nexus] 2025 Nov 04; Vol. 4 (11), pp. pgaf287. Date of Electronic Publication: 2025 Nov 04 (Print Publication: 2025).
Publication Type: Journal Article
Journal Info: Publisher: Oxford University Press on behalf of the National Academy of Sciences Country of Publication: England NLM ID: 9918367777906676 Publication Model: eCollection Cited Medium: Internet ISSN: 2752-6542 (Electronic) Linking ISSN: 27526542 NLM ISO Abbreviation: PNAS Nexus Subsets: PubMed not MEDLINE
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  Data: <searchLink fieldCode="AU" term="%22Scholz+C%22">Scholz C</searchLink>; Amsterdam School of Communication Research, University of Amsterdam, 1018 WV Amsterdam, The Netherlands.<br /><searchLink fieldCode="AU" term="%22Chan+HY%22">Chan HY</searchLink>; Department of Marketing, King's Business School, King's College London, London WC2B 4BG, United Kingdom.<br /><searchLink fieldCode="AU" term="%22Ahn+J%22">Ahn J</searchLink>; Department of Psychology, University of Pennsylvania, Philadelphia, PA 19104, USA.; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA.; Department of Psychiatry and Behavioral Sciences, Stanford University, Palo Alto, CA 94304, USA.<br /><searchLink fieldCode="AU" term="%22Boksem+MAS%22">Boksem MAS</searchLink>; Department of Marketing Management, Rotterdam School of Management, Erasmus University, 3062 PA Rotterdam, The Netherlands.<br /><searchLink fieldCode="AU" term="%22Cooper+N%22">Cooper N</searchLink>; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA.<br /><searchLink fieldCode="AU" term="%22Coronel+JC%22">Coronel JC</searchLink>; School of Communication, Ohio State University, Columbus, OH 43201, USA.<br /><searchLink fieldCode="AU" term="%22Doré+BP%22">Doré BP</searchLink>; Desautels Faculty of Management, McGill University, Montreal, Quebec, Canada H3A 1G5.<br /><searchLink fieldCode="AU" term="%22Genevsky+A%22">Genevsky A</searchLink>; Department of Marketing Management, Rotterdam School of Management, Erasmus University, 3062 PA Rotterdam, The Netherlands.<br /><searchLink fieldCode="AU" term="%22Huskey+R%22">Huskey R</searchLink>; Department of Communication, UC Davis, Davis, CA 95616, USA.<br /><searchLink fieldCode="AU" term="%22Kang+Y%22">Kang Y</searchLink>; Department of Psychology, Rutgers University, Camden, NJ 08102, USA.<br /><searchLink fieldCode="AU" term="%22Knutson+B%22">Knutson B</searchLink>; Department of Psychology, Stanford University, Stanford, CA 94305, USA.<br /><searchLink fieldCode="AU" term="%22Lieberman+MD%22">Lieberman MD</searchLink>; Department of Psychology, UCLA, Los Angeles, CA 90095, USA.<br /><searchLink fieldCode="AU" term="%22Brook+O'Donnell+M%22">Brook O'Donnell M</searchLink>; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA.<br /><searchLink fieldCode="AU" term="%22Resnick+A%22">Resnick A</searchLink>; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA.<br /><searchLink fieldCode="AU" term="%22Smidts+A%22">Smidts A</searchLink>; Department of Marketing Management, Rotterdam School of Management, Erasmus University, 3062 PA Rotterdam, The Netherlands.<br /><searchLink fieldCode="AU" term="%22Venkatraman+V%22">Venkatraman V</searchLink>; Fox School of Business, Temple University, Philadelphia, PA 19122, USA.<br /><searchLink fieldCode="AU" term="%22Vo+K%22">Vo K</searchLink>; Fox School of Business, Temple University, Philadelphia, PA 19122, USA.<br /><searchLink fieldCode="AU" term="%22Weber+R%22">Weber R</searchLink>; Department of Communication, UC Santa Barbara, Santa Barbara, CA 93106, USA.; Department of Psychological and Brain Sciences, UC Santa Barbara, Santa Barbara, CA 93106, USA.<br /><searchLink fieldCode="AU" term="%22Yoon+C%22">Yoon C</searchLink>; Stephen M. Ross School of Business, University of Michigan, Ann Arbor, MI 48109, USA.<br /><searchLink fieldCode="AU" term="%22Falk+EB%22">Falk EB</searchLink>; Department of Psychology, University of Pennsylvania, Philadelphia, PA 19104, USA.; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA.; Wharton Marketing Department, University of Pennsylvania, Philadelphia, PA 19104, USA.; Wharton Operations, Information and Decision Department, University of Pennsylvania, Philadelphia, PA 19104, USA.; Annenberg Public Policy Center, University of Pennsylvania, Philadelphia, PA 19104, USA.
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  Data: <searchLink fieldCode="JN" term="%229918367777906676%22">PNAS nexus</searchLink> [PNAS Nexus] 2025 Nov 04; Vol. 4 (11), pp. pgaf287. <i>Date of Electronic Publication: </i>2025 Nov 04 (<i>Print Publication: </i>2025).
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