YQ, Y., HH, S., & YL, F. (2026). Examining the influence of user experience on functional value, satisfaction, and usage intention in OTT video platforms. PloS one, 21(5), e0350557. https://doi.org/10.1371/journal.pone.0350557
Chicago Style (17th ed.) CitationYQ, You, Song HH, and Feng YL. "Examining the Influence of User Experience on Functional Value, Satisfaction, and Usage Intention in OTT Video Platforms." PloS One 21, no. 5 (2026): e0350557. https://doi.org/10.1371/journal.pone.0350557.
MLA (9th ed.) CitationYQ, You, et al. "Examining the Influence of User Experience on Functional Value, Satisfaction, and Usage Intention in OTT Video Platforms." PloS One, vol. 21, no. 5, 2026, p. e0350557, https://doi.org/10.1371/journal.pone.0350557.