Examining the influence of user experience on functional value, satisfaction, and usage intention in OTT video platforms.
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| Title: | Examining the influence of user experience on functional value, satisfaction, and usage intention in OTT video platforms. |
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| Authors: | You YQ; School of Education, Jiangsu University of Technology, JiangSu, China.; Faculty of Innovation and Design, City University of Macau, Macau, China., Song HH; Artificial Intelligence Innovation Design Research Center, Jiangsu University of Technology, JiangSu, China., Feng YL; Artificial Intelligence Innovation Design Research Center, Jiangsu University of Technology, JiangSu, China. |
| Source: | PloS one [PLoS One] 2026 May 29; Vol. 21 (5), pp. e0350557. Date of Electronic Publication: 2026 May 29 (Print Publication: 2026). |
| Publication Type: | Journal Article |
| Journal Info: | Publisher: Public Library of Science Country of Publication: United States NLM ID: 101285081 Publication Model: eCollection Cited Medium: Internet ISSN: 1932-6203 (Electronic) Linking ISSN: 19326203 NLM ISO Abbreviation: PLoS One Subsets: MEDLINE |
| Database: | MEDLINE Ultimate |
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| ISSN: | 1932-6203 |
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| DOI: | 10.1371/journal.pone.0350557 |
