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Publishing Romance : The History of an Industry, 1940s to the Present

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Title: Publishing Romance : The History of an Industry, 1940s to the Present
Description: Romance novels have attracted considerable attention since their mass market debut in 1939, yet seldom has the industry itself been analyzed. Founded in 1949, Harlequin quickly gained market domination with their contemporary romances. Other publishers countered with historical romances, leading to the rise of'bodice-ripper'romances in the 1970s. The liberation of the romance novel's content during the 1980s brought a vitality to the market that was dubbed a revolution, but the real romance revolution began in the 1990s with developments in the mainstream publishing industry and continues today. This book traces the history and evolution of the romance industry, covering successful (and not so successful) trends and describing changes in romance publishing that paved the way for the many popular subgenres flooding the market in the 21st century.
Authors: John Markert
Resource Type: eBook.
Subjects: Romance-language literature, Romance fiction, American, Publishers and publishing--Vocational guidance, Romance fiction, English
Categories: LANGUAGE ARTS & DISCIPLINES / Journalism
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-epub
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  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 1201879
RelevancyScore: 1070
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
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  Data: Publishing Romance : The History of an Industry, 1940s to the Present
– Name: Abstract
  Label: Description
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  Data: Romance novels have attracted considerable attention since their mass market debut in 1939, yet seldom has the industry itself been analyzed. Founded in 1949, Harlequin quickly gained market domination with their contemporary romances. Other publishers countered with historical romances, leading to the rise of'bodice-ripper'romances in the 1970s. The liberation of the romance novel's content during the 1980s brought a vitality to the market that was dubbed a revolution, but the real romance revolution began in the 1990s with developments in the mainstream publishing industry and continues today. This book traces the history and evolution of the romance industry, covering successful (and not so successful) trends and describing changes in romance publishing that paved the way for the many popular subgenres flooding the market in the 21st century.
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  Data: <searchLink fieldCode="DE" term="%22Romance-language+literature%22">Romance-language literature</searchLink><br /><searchLink fieldCode="DE" term="%22Romance+fiction%2C+American%22">Romance fiction, American</searchLink><br /><searchLink fieldCode="DE" term="%22Publishers+and+publishing--Vocational+guidance%22">Publishers and publishing--Vocational guidance</searchLink><br /><searchLink fieldCode="DE" term="%22Romance+fiction%2C+English%22">Romance fiction, English</searchLink>
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 070.573
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Romance-language literature
        Type: general
      – SubjectFull: Romance fiction, American
        Type: general
      – SubjectFull: Publishers and publishing--Vocational guidance
        Type: general
      – SubjectFull: Romance fiction, English
        Type: general
    Titles:
      – TitleFull: Publishing Romance : The History of an Industry, 1940s to the Present
        Type: main
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            NameFull: John Markert
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            NameFull: John Markert
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2016
            – D: 23
              M: 03
              Type: profile
              Y: 2016
          Identifiers:
            – Type: isbn-print
              Value: 9780786494903
            – Type: isbn-electronic
              Value: 9781476621241
          Titles:
            – TitleFull: Publishing Romance : The History of an Industry, 1940s to the Present
              Type: main
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