The Organic Profit : Rodale and the Making of Marketplace Environmentalism
Saved in:
| Title: | The Organic Profit : Rodale and the Making of Marketplace Environmentalism |
|---|---|
| Description: | From green-lifestyle mavens who endorse products on social media to natural health activists sponsored by organic food companies, the marketplace for advice about how to live life naturally is better stocked than ever. Where did the curious idea of buying one's way to sustainability come from?In no small part, as Andrew Case shows, the answer lies in the story of entrepreneur and reformer J. I. Rodale, his son Robert Rodale, and their company, the Rodale Press. These pioneers of organic gardening were also pioneers in cultivating a niche for natural health products in the 1950s, organizing the emerging marketplace for organic foods in the 1960s, and publishing an endless supply of advice books on diet and health in the process.Rodale's marketplace environmentalism brought environmentally minded consumers together and taught Americans how to grow food, eat, and live in more environmentally friendly ways. Yet the marketplace has proved more effective at addressing individual health concerns than creating public health interventions. It is as liable to champion untested and ineffectual health supplements as it is to challenge the indiscriminant use of dangerous pesticides. For anyone trying to make sense of the complex tensions between business profits and the desire for environmental reform, The Organic Profit is essential reading. |
| Authors: | Andrew N. Case |
| Resource Type: | eBook. |
| Subjects: | Organic gardening--United States--History, Physical fitness--United States--History |
| Categories: | NATURE / Environmental Conservation & Protection, BUSINESS & ECONOMICS / Marketing / Direct, HEALTH & FITNESS / Healthy Living |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf – Type: ebook-epub Text: Availability: 0 |
|---|---|
| Header | DbId: nlebk DbLabel: eBook Collection (EBSCOhost) An: 1701483 RelevancyScore: 1084 AccessLevel: 6 PubType: eBook PubTypeId: ebook PreciseRelevancyScore: 1083.55249023438 |
| IllustrationInfo | |
| ImageInfo | – Size: thumb Target: https://rps2images.ebscohost.com/rpsweb/othumb?id=NL$1701483$PDF&s=r – Size: medium Target: https://rps2images.ebscohost.com/rpsweb/othumb?id=NL$1701483$PDF&s=d |
| Items | – Name: Title Label: Title Group: Ti Data: The Organic Profit : Rodale and the Making of Marketplace Environmentalism – Name: Abstract Label: Description Group: Ab Data: From green-lifestyle mavens who endorse products on social media to natural health activists sponsored by organic food companies, the marketplace for advice about how to live life naturally is better stocked than ever. Where did the curious idea of buying one's way to sustainability come from?In no small part, as Andrew Case shows, the answer lies in the story of entrepreneur and reformer J. I. Rodale, his son Robert Rodale, and their company, the Rodale Press. These pioneers of organic gardening were also pioneers in cultivating a niche for natural health products in the 1950s, organizing the emerging marketplace for organic foods in the 1960s, and publishing an endless supply of advice books on diet and health in the process.Rodale's marketplace environmentalism brought environmentally minded consumers together and taught Americans how to grow food, eat, and live in more environmentally friendly ways. Yet the marketplace has proved more effective at addressing individual health concerns than creating public health interventions. It is as liable to champion untested and ineffectual health supplements as it is to challenge the indiscriminant use of dangerous pesticides. For anyone trying to make sense of the complex tensions between business profits and the desire for environmental reform, The Organic Profit is essential reading. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Andrew+N%2E+Case%22">Andrew N. Case</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Organic+gardening--United+States--History%22">Organic gardening--United States--History</searchLink><br /><searchLink fieldCode="DE" term="%22Physical+fitness--United+States--History%22">Physical fitness--United States--History</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22NATURE+%2F+Environmental+Conservation+%26+Protection%22">NATURE / Environmental Conservation & Protection</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Marketing+%2F+Direct%22">BUSINESS & ECONOMICS / Marketing / Direct</searchLink><br /><searchLink fieldCode="ZK" term="%22HEALTH+%26+FITNESS+%2F+Healthy+Living%22">HEALTH & FITNESS / Healthy Living</searchLink> |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1701483 |
| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 338.76107050973 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Organic gardening--United States--History Type: general – SubjectFull: Physical fitness--United States--History Type: general Titles: – TitleFull: The Organic Profit : Rodale and the Making of Marketplace Environmentalism Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Andrew N. Case – PersonEntity: Name: NameFull: Andrew N. Case IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2018 – D: 06 M: 03 Type: profile Y: 2018 Identifiers: – Type: isbn-print Value: 9780295743011 – Type: isbn-electronic Value: 9780295743028 Titles: – TitleFull: The Organic Profit : Rodale and the Making of Marketplace Environmentalism Type: main |
| ResultId | 1 |
