Jones, D. M., & Slater, J. S. (2003). What's in a Name?: Advertising and the Concept of Brands.
Chicago Style (17th ed.) CitationJones, David M., and Jan S. Slater. What's in a Name?: Advertising and the Concept of Brands. 2003.
MLA (9th ed.) CitationJones, David M., and Jan S. Slater. What's in a Name?: Advertising and the Concept of Brands. 2003.
Warning: These citations may not always be 100% accurate.
