SK Telecom: Pursuing Happiness Through Corporate Social Responsibility
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| Title: | SK Telecom: Pursuing Happiness Through Corporate Social Responsibility |
|---|---|
| Description: | Since 2006, SK Telecom has worked to develop strategic corporate social responsibility programs that are aligned with its business operations and corporate mission. The case tracks the original assessment process the company went through and successive organizational design efforts to align its CSR strategy and implementation architecture. In 2009, the company is going through reorganization, and the protagonist is considering how well the existing structure of SK Telecom's CSR efforts supports its strategy. The key dilemma he is faced with is whether to change the design of the CSR organization, or perhaps revise the CSR strategy to better match the existing organizational architecture. |
| Authors: | Bobbi Thomason, Christopher Marquis, Kwang Y. Ryu, Philip Mirvis |
| Resource Type: | eBook. |
| Categories: | BUSINESS & ECONOMICS / General |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf Text: Availability: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: SK Telecom: Pursuing Happiness Through Corporate Social Responsibility – Name: Abstract Label: Description Group: Ab Data: Since 2006, SK Telecom has worked to develop strategic corporate social responsibility programs that are aligned with its business operations and corporate mission. The case tracks the original assessment process the company went through and successive organizational design efforts to align its CSR strategy and implementation architecture. In 2009, the company is going through reorganization, and the protagonist is considering how well the existing structure of SK Telecom's CSR efforts supports its strategy. The key dilemma he is faced with is whether to change the design of the CSR organization, or perhaps revise the CSR strategy to better match the existing organizational architecture. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Bobbi+Thomason%22">Bobbi Thomason</searchLink><br /><searchLink fieldCode="AR" term="%22Christopher+Marquis%22">Christopher Marquis</searchLink><br /><searchLink fieldCode="AR" term="%22Kwang+Y%2E+Ryu%22">Kwang Y. Ryu</searchLink><br /><searchLink fieldCode="AR" term="%22Philip+Mirvis%22">Philip Mirvis</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+General%22">BUSINESS & ECONOMICS / General</searchLink> |
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| RecordInfo | BibRecord: BibEntity: Languages: – Code: eng Text: English Titles: – TitleFull: SK Telecom: Pursuing Happiness Through Corporate Social Responsibility Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Bobbi Thomason – PersonEntity: Name: NameFull: Christopher Marquis – PersonEntity: Name: NameFull: Kwang Y. Ryu – PersonEntity: Name: NameFull: Philip Mirvis – PersonEntity: Name: NameFull: Bobbi Thomason – PersonEntity: Name: NameFull: Christopher Marquis – PersonEntity: Name: NameFull: Kwang Y. Ryu – PersonEntity: Name: NameFull: Philip Mirvis IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2009 Titles: – TitleFull: SK Telecom: Pursuing Happiness Through Corporate Social Responsibility Type: main |
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