Bibliographic Details
| Title: |
TCL Multimedia |
| Description: |
TCL considers the underlying logic behind the globalization of one of China's most prominent companies. TCL, and similarly prominent companies in China, are in the forefront of China's emergence as one of the world's preeminent economic powers. Allows a discussion of how TCL's approach to globalization compares with those of other Chinese companies and those of companies from other developing countries. A rewritten version of an earlier case. |
| Authors: |
David Lane, Felix Oberholzer-Gee, Tarun Khanna |
| Resource Type: |
eBook. |
| Categories: |
BUSINESS & ECONOMICS / General |
| Database: |
eBook Collection (EBSCOhost) |
