Managing Social Media Practices in the Digital Economy
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| Title: | Managing Social Media Practices in the Digital Economy |
|---|---|
| Description: | Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students. |
| Authors: | Shirin Alavi, Vandana Ahuja |
| Resource Type: | eBook. |
| Subjects: | Social media--Economic aspects, Marketing--Technological innovations, Information technology--Economic aspects, Social media and society |
| Categories: | BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Industries / Media & Communications |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf – Type: ebook-epub Text: Availability: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Managing Social Media Practices in the Digital Economy – Name: Abstract Label: Description Group: Ab Data: Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Shirin+Alavi%22">Shirin Alavi</searchLink><br /><searchLink fieldCode="AR" term="%22Vandana+Ahuja%22">Vandana Ahuja</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Social+media--Economic+aspects%22">Social media--Economic aspects</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing--Technological+innovations%22">Marketing--Technological innovations</searchLink><br /><searchLink fieldCode="DE" term="%22Information+technology--Economic+aspects%22">Information technology--Economic aspects</searchLink><br /><searchLink fieldCode="DE" term="%22Social+media+and+society%22">Social media and society</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Marketing+%2F+General%22">BUSINESS & ECONOMICS / Marketing / General</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+General%22">BUSINESS & ECONOMICS / General</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Industries+%2F+Media+%26+Communications%22">BUSINESS & ECONOMICS / Industries / Media & Communications</searchLink> |
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| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 302.231 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Social media--Economic aspects Type: general – SubjectFull: Marketing--Technological innovations Type: general – SubjectFull: Information technology--Economic aspects Type: general – SubjectFull: Social media and society Type: general Titles: – TitleFull: Managing Social Media Practices in the Digital Economy Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Shirin Alavi – PersonEntity: Name: NameFull: Vandana Ahuja – PersonEntity: Name: NameFull: Shirin Alavi – PersonEntity: Name: NameFull: Vandana Ahuja IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2020 – D: 22 M: 11 Type: profile Y: 2019 Identifiers: – Type: isbn-print Value: 9781799821854 – Type: isbn-electronic Value: 9781799821878 – Type: isbn-electronic Value: 9781799821885 Titles: – TitleFull: Managing Social Media Practices in the Digital Economy Type: main |
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