Destination Management and Marketing : Breakthroughs in Research and Practice
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| Title: | Destination Management and Marketing : Breakthroughs in Research and Practice |
|---|---|
| Description: | The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students. |
| Authors: | Information Resources Management Association |
| Resource Type: | eBook. |
| Subjects: | Tourism--Marketing, Place marketing, Branding (Marketing) |
| Categories: | BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Marketing / General |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf – Type: ebook-epub Text: Availability: 0 |
|---|---|
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| Items | – Name: Title Label: Title Group: Ti Data: Destination Management and Marketing : Breakthroughs in Research and Practice – Name: Abstract Label: Description Group: Ab Data: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Information+Resources+Management+Association%22">Information Resources Management Association</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Tourism--Marketing%22">Tourism--Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Place+marketing%22">Place marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Branding+%28Marketing%29%22">Branding (Marketing)</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Industries+%2F+Hospitality%2C+Travel+%26+Tourism%22">BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Advertising+%26+Promotion%22">BUSINESS & ECONOMICS / Advertising & Promotion</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Marketing+%2F+General%22">BUSINESS & ECONOMICS / Marketing / General</searchLink> |
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| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 338.4791 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Tourism--Marketing Type: general – SubjectFull: Place marketing Type: general – SubjectFull: Branding (Marketing) Type: general Titles: – TitleFull: Destination Management and Marketing : Breakthroughs in Research and Practice Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Information Resources Management Association – PersonEntity: Name: NameFull: Information Resources Management Association IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2020 – D: 19 M: 03 Type: profile Y: 2020 Identifiers: – Type: isbn-print Value: 9781799824695 – Type: isbn-electronic Value: 9781799824701 – Type: isbn-electronic Value: 9781799824718 Titles: – TitleFull: Destination Management and Marketing : Breakthroughs in Research and Practice Type: main |
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