Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
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| Title: | Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies |
|---|---|
| Description: | As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium's methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students. |
| Authors: | Víctor Hernández-Santaolalla, Mónica Barrientos-Bueno |
| Resource Type: | eBook. |
| Subjects: | Digital storytelling, Internet advertising, Product placement in mass media, Marketing--Social aspects |
| Categories: | BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Consumer Behavior |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf – Type: ebook-epub Text: Availability: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies – Name: Abstract Label: Description Group: Ab Data: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium's methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Víctor+Hernández-Santaolalla%22">Víctor Hernández-Santaolalla</searchLink><br /><searchLink fieldCode="AR" term="%22Mónica+Barrientos-Bueno%22">Mónica Barrientos-Bueno</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Digital+storytelling%22">Digital storytelling</searchLink><br /><searchLink fieldCode="DE" term="%22Internet+advertising%22">Internet advertising</searchLink><br /><searchLink fieldCode="DE" term="%22Product+placement+in+mass+media%22">Product placement in mass media</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing--Social+aspects%22">Marketing--Social aspects</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Marketing+%2F+General%22">BUSINESS & ECONOMICS / Marketing / General</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Advertising+%26+Promotion%22">BUSINESS & ECONOMICS / Advertising & Promotion</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Consumer+Behavior%22">BUSINESS & ECONOMICS / Consumer Behavior</searchLink> |
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| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 658.872 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Digital storytelling Type: general – SubjectFull: Internet advertising Type: general – SubjectFull: Product placement in mass media Type: general – SubjectFull: Marketing--Social aspects Type: general Titles: – TitleFull: Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Víctor Hernández-Santaolalla – PersonEntity: Name: NameFull: Mónica Barrientos-Bueno – PersonEntity: Name: NameFull: Víctor Hernández-Santaolalla – PersonEntity: Name: NameFull: Mónica Barrientos-Bueno IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2020 – D: 23 M: 04 Type: profile Y: 2020 Identifiers: – Type: isbn-print Value: 9781799831198 – Type: isbn-electronic Value: 9781799831204 – Type: isbn-electronic Value: 9781799831211 Titles: – TitleFull: Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies Type: main |
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