One Up : Creativity, Competition, and the Global Business of Video Games
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| Title: | One Up : Creativity, Competition, and the Global Business of Video Games |
|---|---|
| Description: | What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this industry generates billions in revenue by thinking creatively about digital distribution, free-to-play content, and phenomena like e-sports and live streaming. What lessons can we draw from its major successes and failures about the future of entertainment?One Up offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment. Joost van Dreunen, a widely recognized industry expert with over twenty years of experience, analyzes how game makers, publishers, and platform holders have tackled strategic challenges to make the video game industry what it is today. Using more than three decades of rigorously compiled industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy that they bring to game design. Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this book forces us to rethink common misconceptions around the emergence of digital and mobile gaming. One Up is required reading for investors, creatives, managers, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment. |
| Authors: | Joost van Dreunen |
| Resource Type: | eBook. |
| Subjects: | Video games--Economic aspects, Video games industry, Competition, Creative ability in business |
| Categories: | BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Organizational Development, COMPUTERS / Design, Graphics & Media / General, GAMES & ACTIVITIES / Video & Mobile |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf Text: Availability: 0 |
|---|---|
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| Items | – Name: Title Label: Title Group: Ti Data: One Up : Creativity, Competition, and the Global Business of Video Games – Name: Abstract Label: Description Group: Ab Data: What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this industry generates billions in revenue by thinking creatively about digital distribution, free-to-play content, and phenomena like e-sports and live streaming. What lessons can we draw from its major successes and failures about the future of entertainment?One Up offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment. Joost van Dreunen, a widely recognized industry expert with over twenty years of experience, analyzes how game makers, publishers, and platform holders have tackled strategic challenges to make the video game industry what it is today. Using more than three decades of rigorously compiled industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy that they bring to game design. Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this book forces us to rethink common misconceptions around the emergence of digital and mobile gaming. One Up is required reading for investors, creatives, managers, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Joost+van+Dreunen%22">Joost van Dreunen</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Video+games--Economic+aspects%22">Video games--Economic aspects</searchLink><br /><searchLink fieldCode="DE" term="%22Video+games+industry%22">Video games industry</searchLink><br /><searchLink fieldCode="DE" term="%22Competition%22">Competition</searchLink><br /><searchLink fieldCode="DE" term="%22Creative+ability+in+business%22">Creative ability in business</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Strategic+Planning%22">BUSINESS & ECONOMICS / Strategic Planning</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Organizational+Development%22">BUSINESS & ECONOMICS / Organizational Development</searchLink><br /><searchLink fieldCode="ZK" term="%22COMPUTERS+%2F+Design%2C+Graphics+%26+Media+%2F+General%22">COMPUTERS / Design, Graphics & Media / General</searchLink><br /><searchLink fieldCode="ZK" term="%22GAMES+%26+ACTIVITIES+%2F+Video+%26+Mobile%22">GAMES & ACTIVITIES / Video & Mobile</searchLink> |
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| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 338.477948 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Video games--Economic aspects Type: general – SubjectFull: Video games industry Type: general – SubjectFull: Competition Type: general – SubjectFull: Creative ability in business Type: general Titles: – TitleFull: One Up : Creativity, Competition, and the Global Business of Video Games Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Joost van Dreunen – PersonEntity: Name: NameFull: Joost van Dreunen IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2020 – D: 24 M: 04 Type: profile Y: 2021 Identifiers: – Type: isbn-electronic Value: 9780231552219 Titles: – TitleFull: One Up : Creativity, Competition, and the Global Business of Video Games Type: main |
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