View in EDS PDF Full Text ePub Full Text

Cross-Border E-Commerce Marketing and Management

Saved in:
Bibliographic Details
Title: Cross-Border E-Commerce Marketing and Management
Description: The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics and shipping processes have combined to contribute to the rapid growth of the cross-border e-commerce market. Due to these advancements and the ubiquitous presence of smartphones, consumer use of cross-border e-commerce is increasingly simplified, and thus, sellers are hardly restricted to a specific country in terms of promoting, selling, and shipping goods worldwide. The burgeoning opportunities, habits, and trends of shopping on cross-border e-commerce platforms have expedited the prospect of becoming a presence in the global market. This is true for enterprises of all sizes, especially for small‐ and medium‐sized enterprises (SMEs) that want to add their footprint in the international market for the first time. Like any other industry, cross-border e-commerce has its specific economics and driving forces, but has different scopes, challenges, and trends due to the geographic and cultural expanse of relevant environments. Cross-Border E-Commerce Marketing and Management was conceptualized by identifying the scope of new complementary information with a comprehensive understanding of the issues and potential of cross-border e-commerce businesses. The authors believe that this book will not only fill the void in the current research but will also provide far-sighted vision and strategies, as it covers big data, artificial intelligence, IoT, supply chain management, and more. This book provides the necessary knowledge to managers to compete with the competitive market structure and ultimately contribute to the sustainable economic growth of a country. It works as a guideline for existing cross-border e-commerce managers to formulate individual strategies that combine to optimize the industry while keeping the enterprise competitive. This book is useful in both developed and developing country contexts. This publication is an ideal resource for academicians, policy makers, stakeholders, and cross-border e-commerce managers, especially from SMEs.
Authors: Md. Rakibul Hoque, R. Edward Bashaw
Resource Type: eBook.
Subjects: Electronic commerce--Management, Internet marketing, International trade
Categories: BUSINESS & ECONOMICS / E-Commerce / General, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, BUSINESS & ECONOMICS / E-Commerce / Small Business
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-pdf
  – Type: ebook-epub
Text:
  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 2634303
RelevancyScore: 1103
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1103.19409179688
IllustrationInfo
ImageInfo – Size: thumb
  Target: https://rps2images.ebscohost.com/rpsweb/othumb?id=NL$2634303$PDF&s=r
– Size: medium
  Target: https://rps2images.ebscohost.com/rpsweb/othumb?id=NL$2634303$PDF&s=d
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Cross-Border E-Commerce Marketing and Management
– Name: Abstract
  Label: Description
  Group: Ab
  Data: The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics and shipping processes have combined to contribute to the rapid growth of the cross-border e-commerce market. Due to these advancements and the ubiquitous presence of smartphones, consumer use of cross-border e-commerce is increasingly simplified, and thus, sellers are hardly restricted to a specific country in terms of promoting, selling, and shipping goods worldwide. The burgeoning opportunities, habits, and trends of shopping on cross-border e-commerce platforms have expedited the prospect of becoming a presence in the global market. This is true for enterprises of all sizes, especially for small‐ and medium‐sized enterprises (SMEs) that want to add their footprint in the international market for the first time. Like any other industry, cross-border e-commerce has its specific economics and driving forces, but has different scopes, challenges, and trends due to the geographic and cultural expanse of relevant environments. Cross-Border E-Commerce Marketing and Management was conceptualized by identifying the scope of new complementary information with a comprehensive understanding of the issues and potential of cross-border e-commerce businesses. The authors believe that this book will not only fill the void in the current research but will also provide far-sighted vision and strategies, as it covers big data, artificial intelligence, IoT, supply chain management, and more. This book provides the necessary knowledge to managers to compete with the competitive market structure and ultimately contribute to the sustainable economic growth of a country. It works as a guideline for existing cross-border e-commerce managers to formulate individual strategies that combine to optimize the industry while keeping the enterprise competitive. This book is useful in both developed and developing country contexts. This publication is an ideal resource for academicians, policy makers, stakeholders, and cross-border e-commerce managers, especially from SMEs.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Md%2E+Rakibul+Hoque%22">Md. Rakibul Hoque</searchLink><br /><searchLink fieldCode="AR" term="%22R%2E+Edward+Bashaw%22">R. Edward Bashaw</searchLink>
– Name: TypePub
  Label: Resource Type
  Group: TypPub
  Data: eBook.
– Name: Subject
  Label: Subjects
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Electronic+commerce--Management%22">Electronic commerce--Management</searchLink><br /><searchLink fieldCode="DE" term="%22Internet+marketing%22">Internet marketing</searchLink><br /><searchLink fieldCode="DE" term="%22International+trade%22">International trade</searchLink>
– Name: SubjectBISAC
  Label: Categories
  Group: Su
  Data: <searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+E-Commerce+%2F+General%22">BUSINESS & ECONOMICS / E-Commerce / General</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+E-Commerce+%2F+Digital+Marketing%22">BUSINESS & ECONOMICS / E-Commerce / Digital Marketing</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+E-Commerce+%2F+Small+Business%22">BUSINESS & ECONOMICS / E-Commerce / Small Business</searchLink>
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=2634303
RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 658.871
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Electronic commerce--Management
        Type: general
      – SubjectFull: Internet marketing
        Type: general
      – SubjectFull: International trade
        Type: general
    Titles:
      – TitleFull: Cross-Border E-Commerce Marketing and Management
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Md. Rakibul Hoque
      – PersonEntity:
          Name:
            NameFull: R. Edward Bashaw
      – PersonEntity:
          Name:
            NameFull: Md. Rakibul Hoque
      – PersonEntity:
          Name:
            NameFull: R. Edward Bashaw
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2021
            – D: 01
              M: 10
              Type: profile
              Y: 2020
          Identifiers:
            – Type: isbn-print
              Value: 9781799858232
            – Type: isbn-electronic
              Value: 9781799858249
            – Type: isbn-electronic
              Value: 9781799858256
          Titles:
            – TitleFull: Cross-Border E-Commerce Marketing and Management
              Type: main
ResultId 1