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Handbook of Research on the Platform Economy and the Evolution of E-Commerce

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Title: Handbook of Research on the Platform Economy and the Evolution of E-Commerce
Description: In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms. The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.
Authors: Myriam Ertz
Resource Type: eBook.
Subjects: Electronic commerce, Cooperation
Categories: BUSINESS & ECONOMICS / E-Commerce / General, BUSINESS & ECONOMICS / Economics / General, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing
Database: eBook Collection (EBSCOhost)
FullText Links:
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  – Type: ebook-epub
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  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 3032196
RelevancyScore: 1110
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1109.74133300781
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  Data: In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms. The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 381.142
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Electronic commerce
        Type: general
      – SubjectFull: Cooperation
        Type: general
    Titles:
      – TitleFull: Handbook of Research on the Platform Economy and the Evolution of E-Commerce
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          Name:
            NameFull: Myriam Ertz
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            NameFull: Myriam Ertz
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2022
            – D: 30
              M: 09
              Type: profile
              Y: 2022
          Identifiers:
            – Type: isbn-print
              Value: 9781799875451
            – Type: isbn-electronic
              Value: 9781799875468
            – Type: isbn-electronic
              Value: 9781799875475
          Titles:
            – TitleFull: Handbook of Research on the Platform Economy and the Evolution of E-Commerce
              Type: main
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