True Story : How a Pulp Empire Remade Mass Media
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| Title: | True Story : How a Pulp Empire Remade Mass Media |
|---|---|
| Description: | The larger-than-life story of Bernarr Macfadden, a bodybuilder who turned his obsession with muscles, celebrity, and confession into a publishing empire that transformed global media.In True Story, Shanon Fitzpatrick tells the unlikely story of an orphan from the Ozarks who became one of history's most powerful media moguls. Born in 1868 in Mill Spring, Missouri, Bernarr Macfadden turned to bodybuilding to transform himself from a sickly “boy” into a creature of masculine perfection. He then channeled his passion into the magazine Physical Culture, capitalizing on the wider turn-of-the-century mania for fitness. Macfadden Publications soon become a pioneer in mass media, helping to inaugurate our sensational, confessional, and body-obsessed global marketplace.With publications like True Story, a magazine purportedly written and edited by its own readers, as well as scores of romance, crime, and fan magazines, Macfadden specialized in titles that targeted women, immigrants, and the working class. Although derided as pulp by critics of the time, Macfadden's publications were not merely profitable. They were also influential. They championed reader engagement and interactivity long before these were buzzwords in the media industry, breaking down barriers between producers and consumers of culture. At the same time, Macfadden Publications inspired key elements of modern media strategy by privileging rapid production of new content and equally rapid disintegration and reconfiguration of properties in the face of shifting market conditions.No less than the kings of Hollywood and Madison Avenue, Macfadden was a crucial player in shaping American consumer culture and selling it to the world at large. Though the Macfadden media empire is overlooked today, its legacies are everywhere, from true-crime journalism to celebrity gossip rags and fifteen-minute abs. |
| Authors: | Shanon Fitzpatrick |
| Resource Type: | eBook. |
| Subjects: | Health in mass media--History--20th century, Physical fitness--United States--History--20th century, Pulp literature, American--History--20th century, Sensationalism in journalism--United States--History--20th century, Mass media--United States--History--20th century |
| Categories: | HISTORY / United States / 20th Century, BUSINESS & ECONOMICS / Industries / Media & Communications, LANGUAGE ARTS & DISCIPLINES / Journalism, LANGUAGE ARTS & DISCIPLINES / Publishers & Publishing Industry, SOCIAL SCIENCE / Media Studies |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf – Type: ebook-epub Text: Availability: 0 |
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| Header | DbId: nlebk DbLabel: eBook Collection (EBSCOhost) An: 3300832 RelevancyScore: 1110 AccessLevel: 6 PubType: eBook PubTypeId: ebook PreciseRelevancyScore: 1109.74133300781 |
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| ImageInfo | – Size: thumb Target: https://rps2images.ebscohost.com/rpsweb/othumb?id=NL$3300832$PDF&s=r – Size: medium Target: https://rps2images.ebscohost.com/rpsweb/othumb?id=NL$3300832$PDF&s=d |
| Items | – Name: Title Label: Title Group: Ti Data: True Story : How a Pulp Empire Remade Mass Media – Name: Abstract Label: Description Group: Ab Data: The larger-than-life story of Bernarr Macfadden, a bodybuilder who turned his obsession with muscles, celebrity, and confession into a publishing empire that transformed global media.In True Story, Shanon Fitzpatrick tells the unlikely story of an orphan from the Ozarks who became one of history's most powerful media moguls. Born in 1868 in Mill Spring, Missouri, Bernarr Macfadden turned to bodybuilding to transform himself from a sickly “boy” into a creature of masculine perfection. He then channeled his passion into the magazine Physical Culture, capitalizing on the wider turn-of-the-century mania for fitness. Macfadden Publications soon become a pioneer in mass media, helping to inaugurate our sensational, confessional, and body-obsessed global marketplace.With publications like True Story, a magazine purportedly written and edited by its own readers, as well as scores of romance, crime, and fan magazines, Macfadden specialized in titles that targeted women, immigrants, and the working class. Although derided as pulp by critics of the time, Macfadden's publications were not merely profitable. They were also influential. They championed reader engagement and interactivity long before these were buzzwords in the media industry, breaking down barriers between producers and consumers of culture. At the same time, Macfadden Publications inspired key elements of modern media strategy by privileging rapid production of new content and equally rapid disintegration and reconfiguration of properties in the face of shifting market conditions.No less than the kings of Hollywood and Madison Avenue, Macfadden was a crucial player in shaping American consumer culture and selling it to the world at large. Though the Macfadden media empire is overlooked today, its legacies are everywhere, from true-crime journalism to celebrity gossip rags and fifteen-minute abs. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Shanon+Fitzpatrick%22">Shanon Fitzpatrick</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Health+in+mass+media--History--20th+century%22">Health in mass media--History--20th century</searchLink><br /><searchLink fieldCode="DE" term="%22Physical+fitness--United+States--History--20th+century%22">Physical fitness--United States--History--20th century</searchLink><br /><searchLink fieldCode="DE" term="%22Pulp+literature%2C+American--History--20th+century%22">Pulp literature, American--History--20th century</searchLink><br /><searchLink fieldCode="DE" term="%22Sensationalism+in+journalism--United+States--History--20th+century%22">Sensationalism in journalism--United States--History--20th century</searchLink><br /><searchLink fieldCode="DE" term="%22Mass+media--United+States--History--20th+century%22">Mass media--United States--History--20th century</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22HISTORY+%2F+United+States+%2F+20th+Century%22">HISTORY / United States / 20th Century</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Industries+%2F+Media+%26+Communications%22">BUSINESS & ECONOMICS / Industries / Media & Communications</searchLink><br /><searchLink fieldCode="ZK" term="%22LANGUAGE+ARTS+%26+DISCIPLINES+%2F+Journalism%22">LANGUAGE ARTS & DISCIPLINES / Journalism</searchLink><br /><searchLink fieldCode="ZK" term="%22LANGUAGE+ARTS+%26+DISCIPLINES+%2F+Publishers+%26+Publishing+Industry%22">LANGUAGE ARTS & DISCIPLINES / Publishers & Publishing Industry</searchLink><br /><searchLink fieldCode="ZK" term="%22SOCIAL+SCIENCE+%2F+Media+Studies%22">SOCIAL SCIENCE / Media Studies</searchLink> |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=3300832 |
| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 070.5092 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Health in mass media--History--20th century Type: general – SubjectFull: Physical fitness--United States--History--20th century Type: general – SubjectFull: Pulp literature, American--History--20th century Type: general – SubjectFull: Sensationalism in journalism--United States--History--20th century Type: general – SubjectFull: Mass media--United States--History--20th century Type: general Titles: – TitleFull: True Story : How a Pulp Empire Remade Mass Media Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Shanon Fitzpatrick – PersonEntity: Name: NameFull: Shanon Fitzpatrick IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2022 – D: 10 M: 06 Type: profile Y: 2022 Identifiers: – Type: isbn-print Value: 9780674268012 – Type: isbn-electronic Value: 9780674275669 – Type: isbn-electronic Value: 9780674275676 Titles: – TitleFull: True Story : How a Pulp Empire Remade Mass Media Type: main |
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