View in EDS PDF Full Text

Why We Believe Disinformation: An Argument for Strategic Communication

Saved in:
Bibliographic Details
Title: Why We Believe Disinformation: An Argument for Strategic Communication
Description: This new book addresses disinformation and proposes a strategic communication approach, which the authors argue is an effective way to eliminate disinformation narratives. The book uses both theoretical interpretations and concrete examples of these two phenomena. The authors use contemporary examples from the United Kingdom, the USA, Central and Eastern Europe, and the wider global world. The authors draw together their varied experiences and backgrounds in corporate marketing and communications, state security administration, and academic research. The book's first part deals with the role of disinformation in modern society, and examines disinformation throughout history. It reflects on the impact of modern technologies on the changing nature of disinformation, primarily in the speed and method of dissemination. The second section examines why we are losing the fight against disinformation. Disinformation is not rational; it utilises cognitive biases, the mental shortcuts that help us, and misleads us in our everyday lives. To reduce the impact of disinformation narratives, we need to understand better how people decide and use cognitive biases to reduce the impact of disinformation. The third part is devoted to strategic communication, which the authors present as an effective tool to fight disinformation. This part analyses individual communication channels and how we can use them as part of strategic communication. It guides the creation of the most effective media mix to support strategic intent.
Authors: Zdeněk Rod, Author, Tomáš Kolomazník, Author, Štefan Sarvaš, Author
Resource Type: eBook.
Subjects: Communication--Political aspects, Disinformation--Psychological aspects
Categories: BUSINESS & ECONOMICS / Business Communication / General, COMPUTERS / Information Technology
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-pdf
Text:
  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 4043651
RelevancyScore: 1123
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1122.83581542969
IllustrationInfo
ImageInfo – Size: thumb
  Target: https://rps2images.ebscohost.com/rpsweb/othumb?id=NL$4043651$PDF&s=r
– Size: medium
  Target: https://rps2images.ebscohost.com/rpsweb/othumb?id=NL$4043651$PDF&s=d
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Why We Believe Disinformation: An Argument for Strategic Communication
– Name: Abstract
  Label: Description
  Group: Ab
  Data: This new book addresses disinformation and proposes a strategic communication approach, which the authors argue is an effective way to eliminate disinformation narratives. The book uses both theoretical interpretations and concrete examples of these two phenomena. The authors use contemporary examples from the United Kingdom, the USA, Central and Eastern Europe, and the wider global world. The authors draw together their varied experiences and backgrounds in corporate marketing and communications, state security administration, and academic research. The book's first part deals with the role of disinformation in modern society, and examines disinformation throughout history. It reflects on the impact of modern technologies on the changing nature of disinformation, primarily in the speed and method of dissemination. The second section examines why we are losing the fight against disinformation. Disinformation is not rational; it utilises cognitive biases, the mental shortcuts that help us, and misleads us in our everyday lives. To reduce the impact of disinformation narratives, we need to understand better how people decide and use cognitive biases to reduce the impact of disinformation. The third part is devoted to strategic communication, which the authors present as an effective tool to fight disinformation. This part analyses individual communication channels and how we can use them as part of strategic communication. It guides the creation of the most effective media mix to support strategic intent.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Zdeněk+Rod%2C+Author%22">Zdeněk Rod, Author</searchLink><br /><searchLink fieldCode="AR" term="%22Tomáš+Kolomazník%2C+Author%22">Tomáš Kolomazník, Author</searchLink><br /><searchLink fieldCode="AR" term="%22Štefan+Sarvaš%2C+Author%22">Štefan Sarvaš, Author</searchLink>
– Name: TypePub
  Label: Resource Type
  Group: TypPub
  Data: eBook.
– Name: Subject
  Label: Subjects
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Communication--Political+aspects%22">Communication--Political aspects</searchLink><br /><searchLink fieldCode="DE" term="%22Disinformation--Psychological+aspects%22">Disinformation--Psychological aspects</searchLink>
– Name: SubjectBISAC
  Label: Categories
  Group: Su
  Data: <searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Business+Communication+%2F+General%22">BUSINESS & ECONOMICS / Business Communication / General</searchLink><br /><searchLink fieldCode="ZK" term="%22COMPUTERS+%2F+Information+Technology%22">COMPUTERS / Information Technology</searchLink>
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=4043651
RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 302.2019
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Communication--Political aspects
        Type: general
      – SubjectFull: Disinformation--Psychological aspects
        Type: general
    Titles:
      – TitleFull: Why We Believe Disinformation: An Argument for Strategic Communication
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Zdeněk Rod, Author
      – PersonEntity:
          Name:
            NameFull: Tomáš Kolomazník, Author
      – PersonEntity:
          Name:
            NameFull: Štefan Sarvaš, Author
      – PersonEntity:
          Name:
            NameFull: Zdeněk Rod, Author
      – PersonEntity:
          Name:
            NameFull: Tomáš Kolomazník, Author
      – PersonEntity:
          Name:
            NameFull: Štefan Sarvaš, Author
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2024
            – D: 03
              M: 01
              Type: profile
              Y: 2025
          Identifiers:
            – Type: isbn-print
              Value: 9781804416358
            – Type: isbn-electronic
              Value: 9781804416365
          Titles:
            – TitleFull: Why We Believe Disinformation: An Argument for Strategic Communication
              Type: main
ResultId 1