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We Are What We Sell : How Advertising Shapes American Life... And Always Has [3 Volumes]

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Title: We Are What We Sell : How Advertising Shapes American Life... And Always Has [3 Volumes]
Description: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive.In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of'the American dream.'The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Authors: Danielle Sarver Coombs, Bob Batchelor
Resource Type: eBook.
Subjects: Advertising--Social aspects--History.--Unite, Branding (Marketing)--History.--United States, Consumer satisfaction--United States, SOCIAL SCIENCE / Popular Culture, BUSINESS & ECONOMICS / Advertising & Promotion, SOCIAL SCIENCE / Media Studies
Categories: SOCIAL SCIENCE / Popular Culture, BUSINESS & ECONOMICS / Advertising & Promotion, SOCIAL SCIENCE / Media Studies
Database: eBook Collection (EBSCOhost)
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  – Type: ebook-epub
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  Availability: 0
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DbLabel: eBook Collection (EBSCOhost)
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PubType: eBook
PubTypeId: ebook
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  Data: We Are What We Sell : How Advertising Shapes American Life... And Always Has [3 Volumes]
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  Data: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive.In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of'the American dream.'The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
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  Data: <searchLink fieldCode="AR" term="%22Danielle+Sarver+Coombs%22">Danielle Sarver Coombs</searchLink><br /><searchLink fieldCode="AR" term="%22Bob+Batchelor%22">Bob Batchelor</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Advertising--Social+aspects--History%2E--Unite%22">Advertising--Social aspects--History.--Unite</searchLink><br /><searchLink fieldCode="DE" term="%22Branding+%28Marketing%29--History%2E--United+States%22">Branding (Marketing)--History.--United States</searchLink><br /><searchLink fieldCode="DE" term="%22Consumer+satisfaction--United+States%22">Consumer satisfaction--United States</searchLink><br /><searchLink fieldCode="DE" term="%22SOCIAL+SCIENCE+%2F+Popular+Culture%22">SOCIAL SCIENCE / Popular Culture</searchLink><br /><searchLink fieldCode="DE" term="%22BUSINESS+%26+ECONOMICS+%2F+Advertising+%26+Promotion%22">BUSINESS & ECONOMICS / Advertising & Promotion</searchLink><br /><searchLink fieldCode="DE" term="%22SOCIAL+SCIENCE+%2F+Media+Studies%22">SOCIAL SCIENCE / Media Studies</searchLink>
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  Data: <searchLink fieldCode="ZK" term="%22SOCIAL+SCIENCE+%2F+Popular+Culture%22">SOCIAL SCIENCE / Popular Culture</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Advertising+%26+Promotion%22">BUSINESS & ECONOMICS / Advertising & Promotion</searchLink><br /><searchLink fieldCode="ZK" term="%22SOCIAL+SCIENCE+%2F+Media+Studies%22">SOCIAL SCIENCE / Media Studies</searchLink>
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RecordInfo BibRecord:
  BibEntity:
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      – Code: 302.23
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Advertising--Social aspects--History.--Unite
        Type: general
      – SubjectFull: Branding (Marketing)--History.--United States
        Type: general
      – SubjectFull: Consumer satisfaction--United States
        Type: general
      – SubjectFull: SOCIAL SCIENCE / Popular Culture
        Type: general
      – SubjectFull: BUSINESS & ECONOMICS / Advertising & Promotion
        Type: general
      – SubjectFull: SOCIAL SCIENCE / Media Studies
        Type: general
    Titles:
      – TitleFull: We Are What We Sell : How Advertising Shapes American Life... And Always Has [3 Volumes]
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Danielle Sarver Coombs
      – PersonEntity:
          Name:
            NameFull: Bob Batchelor
      – PersonEntity:
          Name:
            NameFull: Danielle Sarver Coombs
      – PersonEntity:
          Name:
            NameFull: Bob Batchelor
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2014
            – D: 05
              M: 06
              Type: profile
              Y: 2014
          Identifiers:
            – Type: isbn-print
              Value: 9780313392443
            – Type: isbn-electronic
              Value: 9780313392450
            – Type: isbn-electronic
              Value: 9798216163770
          Titles:
            – TitleFull: We Are What We Sell : How Advertising Shapes American Life... And Always Has [3 Volumes]
              Type: main
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