View in EDS HTML Full Text PDF Full Text

Awareness of, and participation with, digital alcohol marketing, and the association with frequency of high episodic drinking among young adults.

Saved in:
Bibliographic Details
Title: Awareness of, and participation with, digital alcohol marketing, and the association with frequency of high episodic drinking among young adults.
Authors: Critchlow, Nathan (AUTHOR), Moodie, Crawford (AUTHOR), Bauld, Linda (AUTHOR), Bonner, Adrian (AUTHOR), Hastings, Gerard (AUTHOR)
Source: Drugs: Education, Prevention & Policy. Aug2016, Vol. 23 Issue 4, p328-336. 9p.
Subjects: Alcoholic beverages, Marketing, Mass media, Probability theory, Questionnaires, Regression analysis, Research funding, Statistical sampling, Self-evaluation, Statistics, T-test (Statistics), Data analysis, Binge drinking, Cross-sectional method, Data analysis software, Descriptive statistics, One-way analysis of variance
Geographic Terms: United Kingdom
Abstract: Aim: To explore the association between awareness of traditional and digital marketing, participation with digital marketing and young adults’ frequency of high episodic drinking (HED).Methods: An online cross-sectional survey of 18–25 year olds (n = 405) measured awareness of nine traditional marketing channels, and awareness of, and participation with, 11 digital marketing channels. HED was measured using the final item from the Alcohol Use Disorders Identification Test – Consumption (AUDIT-C).Findings: Respondents, on average, were aware of alcohol being marketed through 4.30 traditional and 6.23 digital marketing channels, and had participated with marketing through 2.34 digital channels. Respondents who reported HED on at least a weekly basis reported the most awareness of, and participation with, alcohol marketing. Those who reported never engaging in HED, or doing so less than monthly, reported the lowest. Significant associations were found between awareness of, and participation with, traditional and digital alcohol marketing and increased frequency of HED.Conclusions: That digital marketing was more successful than traditional in reaching young adults, and had a stronger association with increased frequency of HED, highlights the dynamic nature of marketing communications and the need for further research to fully understand young people’s experience with digital marketing. [ABSTRACT FROM PUBLISHER]
Copyright of Drugs: Education, Prevention & Policy is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: pbh
DbLabel: Psychology and Behavioral Sciences Collection
An: 117876744
AccessLevel: 6
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Awareness of, and participation with, digital alcohol marketing, and the association with frequency of high episodic drinking among young adults.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Critchlow%2C+Nathan%22">Critchlow, Nathan</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Moodie%2C+Crawford%22">Moodie, Crawford</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Bauld%2C+Linda%22">Bauld, Linda</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Bonner%2C+Adrian%22">Bonner, Adrian</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Hastings%2C+Gerard%22">Hastings, Gerard</searchLink> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Drugs%3A+Education%2C+Prevention+%26+Policy%22">Drugs: Education, Prevention & Policy</searchLink>. Aug2016, Vol. 23 Issue 4, p328-336. 9p.
– Name: Subject
  Label: Subjects
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Alcoholic+beverages%22">Alcoholic beverages</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing%22">Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Mass+media%22">Mass media</searchLink><br /><searchLink fieldCode="DE" term="%22Probability+theory%22">Probability theory</searchLink><br /><searchLink fieldCode="DE" term="%22Questionnaires%22">Questionnaires</searchLink><br /><searchLink fieldCode="DE" term="%22Regression+analysis%22">Regression analysis</searchLink><br /><searchLink fieldCode="DE" term="%22Research+funding%22">Research funding</searchLink><br /><searchLink fieldCode="DE" term="%22Statistical+sampling%22">Statistical sampling</searchLink><br /><searchLink fieldCode="DE" term="%22Self-evaluation%22">Self-evaluation</searchLink><br /><searchLink fieldCode="DE" term="%22Statistics%22">Statistics</searchLink><br /><searchLink fieldCode="DE" term="%22T-test+%28Statistics%29%22">T-test (Statistics)</searchLink><br /><searchLink fieldCode="DE" term="%22Data+analysis%22">Data analysis</searchLink><br /><searchLink fieldCode="DE" term="%22Binge+drinking%22">Binge drinking</searchLink><br /><searchLink fieldCode="DE" term="%22Cross-sectional+method%22">Cross-sectional method</searchLink><br /><searchLink fieldCode="DE" term="%22Data+analysis+software%22">Data analysis software</searchLink><br /><searchLink fieldCode="DE" term="%22Descriptive+statistics%22">Descriptive statistics</searchLink><br /><searchLink fieldCode="DE" term="%22One-way+analysis+of+variance%22">One-way analysis of variance</searchLink>
– Name: SubjectGeographic
  Label: Geographic Terms
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22United+Kingdom%22">United Kingdom</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Aim: To explore the association between awareness of traditional and digital marketing, participation with digital marketing and young adults’ frequency of high episodic drinking (HED).Methods: An online cross-sectional survey of 18–25 year olds (n = 405) measured awareness of nine traditional marketing channels, and awareness of, and participation with, 11 digital marketing channels. HED was measured using the final item from the Alcohol Use Disorders Identification Test – Consumption (AUDIT-C).Findings: Respondents, on average, were aware of alcohol being marketed through 4.30 traditional and 6.23 digital marketing channels, and had participated with marketing through 2.34 digital channels. Respondents who reported HED on at least a weekly basis reported the most awareness of, and participation with, alcohol marketing. Those who reported never engaging in HED, or doing so less than monthly, reported the lowest. Significant associations were found between awareness of, and participation with, traditional and digital alcohol marketing and increased frequency of HED.Conclusions: That digital marketing was more successful than traditional in reaching young adults, and had a stronger association with increased frequency of HED, highlights the dynamic nature of marketing communications and the need for further research to fully understand young people’s experience with digital marketing. [ABSTRACT FROM PUBLISHER]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Drugs: Education, Prevention & Policy is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=pbh&AN=117876744
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.3109/09687637.2015.1119247
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 9
        StartPage: 328
    Subjects:
      – SubjectFull: Alcoholic beverages
        Type: general
      – SubjectFull: Marketing
        Type: general
      – SubjectFull: Mass media
        Type: general
      – SubjectFull: Probability theory
        Type: general
      – SubjectFull: Questionnaires
        Type: general
      – SubjectFull: Regression analysis
        Type: general
      – SubjectFull: Research funding
        Type: general
      – SubjectFull: Statistical sampling
        Type: general
      – SubjectFull: Self-evaluation
        Type: general
      – SubjectFull: Statistics
        Type: general
      – SubjectFull: T-test (Statistics)
        Type: general
      – SubjectFull: Data analysis
        Type: general
      – SubjectFull: Binge drinking
        Type: general
      – SubjectFull: Cross-sectional method
        Type: general
      – SubjectFull: Data analysis software
        Type: general
      – SubjectFull: Descriptive statistics
        Type: general
      – SubjectFull: One-way analysis of variance
        Type: general
      – SubjectFull: United Kingdom
        Type: general
    Titles:
      – TitleFull: Awareness of, and participation with, digital alcohol marketing, and the association with frequency of high episodic drinking among young adults.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Critchlow, Nathan
      – PersonEntity:
          Name:
            NameFull: Moodie, Crawford
      – PersonEntity:
          Name:
            NameFull: Bauld, Linda
      – PersonEntity:
          Name:
            NameFull: Bonner, Adrian
      – PersonEntity:
          Name:
            NameFull: Hastings, Gerard
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 08
              Text: Aug2016
              Type: published
              Y: 2016
          Identifiers:
            – Type: issn-print
              Value: 09687637
          Numbering:
            – Type: volume
              Value: 23
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: Drugs: Education, Prevention & Policy
              Type: main
ResultId 1