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UK alcohol marketing regulation is failing: a new approach is needed to prioritise protection for all.

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Title: UK alcohol marketing regulation is failing: a new approach is needed to prioritise protection for all.
Authors: Boniface, Sadie (AUTHOR), Atkinson, Amanda M. (AUTHOR), Critchlow, Nathan (AUTHOR), Jones, Michaela (AUTHOR), Meadows, Beth (AUTHOR), Severi, Katherine (AUTHOR)
Source: Drugs: Education, Prevention & Policy. Apr2023, Vol. 30 Issue 2, p215-221. 7p.
Subjects: Marketing laws, Advertising laws, Liquor laws, Mortality of people with alcoholism, Complications of alcoholism, Prevention of alcoholism, Health policy, World Health Organization, Mass media, Health services accessibility, Government regulation, Psychological vulnerability, Convalescence, Self-control, Public health, Harm reduction, Labels, Diffusion of innovations
Geographic Terms: United Kingdom
Abstract: This commentary about alcohol marketing regulation in the UK draws on a conference held by the Institute of Alcohol Studies, highlighting a need for policy interventions to prevent harm and improve public health. Hazardous and harmful alcohol use is associated with many health conditions, wider social consequences, and harms to others. Following no improvement in alcohol mortality rates in the past decade, 2020 saw alcohol-specific deaths rise to record levels in the UK. Bans or comprehensive restrictions on alcohol advertising across multiple types of media are listed by the World Health Organization (WHO) as one of the 'best buy' policies to reduce alcohol harm. The UK's current complaints-led self-regulatory approach fails to protect consumers and vulnerable groups from being exposed to influential alcohol marketing. There are few meaningful sanctions to deter brands and companies from violating existing codes, processes are retrospective, reactive and slow, and the codes fail in their stated aim of protecting young people. Other important impacts on heavier drinkers and those in recovery, as well as on gender and health equity, are also inadequately addressed. Innovation is also urgently needed to effectively regulate ever-evolving digital alcohol marketing. Addressing these issues through a combination of comprehensive restrictions, content controls, labelling, and replacing self-regulation with an independent body will benefit public health as well as protecting the vulnerable, including heavier drinkers, people in recovery, and children and young people. [ABSTRACT FROM AUTHOR]
Copyright of Drugs: Education, Prevention & Policy is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: UK alcohol marketing regulation is failing: a new approach is needed to prioritise protection for all.
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  Data: <searchLink fieldCode="JN" term="%22Drugs%3A+Education%2C+Prevention+%26+Policy%22">Drugs: Education, Prevention & Policy</searchLink>. Apr2023, Vol. 30 Issue 2, p215-221. 7p.
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  Data: <searchLink fieldCode="DE" term="%22Marketing+laws%22">Marketing laws</searchLink><br /><searchLink fieldCode="DE" term="%22Advertising+laws%22">Advertising laws</searchLink><br /><searchLink fieldCode="DE" term="%22Liquor+laws%22">Liquor laws</searchLink><br /><searchLink fieldCode="DE" term="%22Mortality+of+people+with+alcoholism%22">Mortality of people with alcoholism</searchLink><br /><searchLink fieldCode="DE" term="%22Complications+of+alcoholism%22">Complications of alcoholism</searchLink><br /><searchLink fieldCode="DE" term="%22Prevention+of+alcoholism%22">Prevention of alcoholism</searchLink><br /><searchLink fieldCode="DE" term="%22Health+policy%22">Health policy</searchLink><br /><searchLink fieldCode="DE" term="%22World+Health+Organization%22">World Health Organization</searchLink><br /><searchLink fieldCode="DE" term="%22Mass+media%22">Mass media</searchLink><br /><searchLink fieldCode="DE" term="%22Health+services+accessibility%22">Health services accessibility</searchLink><br /><searchLink fieldCode="DE" term="%22Government+regulation%22">Government regulation</searchLink><br /><searchLink fieldCode="DE" term="%22Psychological+vulnerability%22">Psychological vulnerability</searchLink><br /><searchLink fieldCode="DE" term="%22Convalescence%22">Convalescence</searchLink><br /><searchLink fieldCode="DE" term="%22Self-control%22">Self-control</searchLink><br /><searchLink fieldCode="DE" term="%22Public+health%22">Public health</searchLink><br /><searchLink fieldCode="DE" term="%22Harm+reduction%22">Harm reduction</searchLink><br /><searchLink fieldCode="DE" term="%22Labels%22">Labels</searchLink><br /><searchLink fieldCode="DE" term="%22Diffusion+of+innovations%22">Diffusion of innovations</searchLink>
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  Data: This commentary about alcohol marketing regulation in the UK draws on a conference held by the Institute of Alcohol Studies, highlighting a need for policy interventions to prevent harm and improve public health. Hazardous and harmful alcohol use is associated with many health conditions, wider social consequences, and harms to others. Following no improvement in alcohol mortality rates in the past decade, 2020 saw alcohol-specific deaths rise to record levels in the UK. Bans or comprehensive restrictions on alcohol advertising across multiple types of media are listed by the World Health Organization (WHO) as one of the 'best buy' policies to reduce alcohol harm. The UK's current complaints-led self-regulatory approach fails to protect consumers and vulnerable groups from being exposed to influential alcohol marketing. There are few meaningful sanctions to deter brands and companies from violating existing codes, processes are retrospective, reactive and slow, and the codes fail in their stated aim of protecting young people. Other important impacts on heavier drinkers and those in recovery, as well as on gender and health equity, are also inadequately addressed. Innovation is also urgently needed to effectively regulate ever-evolving digital alcohol marketing. Addressing these issues through a combination of comprehensive restrictions, content controls, labelling, and replacing self-regulation with an independent body will benefit public health as well as protecting the vulnerable, including heavier drinkers, people in recovery, and children and young people. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Drugs: Education, Prevention & Policy is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=pbh&AN=162670916
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1080/09687637.2021.2019682
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      – Code: eng
        Text: English
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        PageCount: 7
        StartPage: 215
    Subjects:
      – SubjectFull: Marketing laws
        Type: general
      – SubjectFull: Advertising laws
        Type: general
      – SubjectFull: Liquor laws
        Type: general
      – SubjectFull: Mortality of people with alcoholism
        Type: general
      – SubjectFull: Complications of alcoholism
        Type: general
      – SubjectFull: Prevention of alcoholism
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      – SubjectFull: Health policy
        Type: general
      – SubjectFull: World Health Organization
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      – SubjectFull: Mass media
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      – SubjectFull: Health services accessibility
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      – SubjectFull: Government regulation
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      – SubjectFull: Psychological vulnerability
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      – SubjectFull: Convalescence
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      – SubjectFull: Self-control
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      – SubjectFull: Public health
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      – SubjectFull: Labels
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      – SubjectFull: Diffusion of innovations
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      – SubjectFull: United Kingdom
        Type: general
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      – TitleFull: UK alcohol marketing regulation is failing: a new approach is needed to prioritise protection for all.
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              Text: Apr2023
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              Y: 2023
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