APA (7th ed.) Citation

Anand, D., Crecelius, A. T., Lawrence, J. M., & Scheer, L. K. (2025). A potential win-win-win strategy when pruning the direct channel: Motivating retailers to migrate to a designated intermediary. Journal of Retailing, 101(1), 25. https://doi.org/10.1016/j.jretai.2024.11.002

Chicago Style (17th ed.) Citation

Anand, Divya, Andrew T. Crecelius, Justin M. Lawrence, and Lisa K. Scheer. "A Potential Win-win-win Strategy When Pruning the Direct Channel: Motivating Retailers to Migrate to a Designated Intermediary." Journal of Retailing 101, no. 1 (2025): 25. https://doi.org/10.1016/j.jretai.2024.11.002.

MLA (9th ed.) Citation

Anand, Divya, et al. "A Potential Win-win-win Strategy When Pruning the Direct Channel: Motivating Retailers to Migrate to a Designated Intermediary." Journal of Retailing, vol. 101, no. 1, 2025, p. 25, https://doi.org/10.1016/j.jretai.2024.11.002.