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Australia needs to better regulate alcohol marketing in films.

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Title: Australia needs to better regulate alcohol marketing in films.
Authors: Kuntsche, Emmanuel (AUTHOR), O'Brien, Paula (AUTHOR), Anderson‐Luxford, Dan (AUTHOR), Patsouras, Maree (AUTHOR), Riordan, Benjamin C. (AUTHOR)
Source: Drug & Alcohol Review. Jan2025, Vol. 44 Issue 1, p12-14. 3p.
Subjects: Beverage marketing, Self regulation, Marketing mix, Promotional films, Minors, Streaming media, Health policy
Geographic Terms: Australia
Abstract: The article discusses the need for better regulation of alcohol marketing in films in Australia due to the increasing popularity of streaming services and the prevalence of alcohol imagery in movies. It highlights the ineffectiveness of the current self-regulatory scheme, the Alcohol Beverages Advertising Code (ABAC), in protecting viewers, especially minors, from alcohol brands and marketing in films. The article suggests that Australia should consider adopting a model similar to the legislation controlling tobacco marketing to limit branded alcohol content in films and close the loopholes in the current regulatory system. [Extracted from the article]
Copyright of Drug & Alcohol Review is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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PubType: Academic Journal
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  Data: Australia needs to better regulate alcohol marketing in films.
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  Data: <searchLink fieldCode="JN" term="%22Drug+%26+Alcohol+Review%22">Drug & Alcohol Review</searchLink>. Jan2025, Vol. 44 Issue 1, p12-14. 3p.
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  Data: <searchLink fieldCode="DE" term="%22Beverage+marketing%22">Beverage marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Self+regulation%22">Self regulation</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing+mix%22">Marketing mix</searchLink><br /><searchLink fieldCode="DE" term="%22Promotional+films%22">Promotional films</searchLink><br /><searchLink fieldCode="DE" term="%22Minors%22">Minors</searchLink><br /><searchLink fieldCode="DE" term="%22Streaming+media%22">Streaming media</searchLink><br /><searchLink fieldCode="DE" term="%22Health+policy%22">Health policy</searchLink>
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  Label: Geographic Terms
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  Data: <searchLink fieldCode="DE" term="%22Australia%22">Australia</searchLink>
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  Label: Abstract
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  Data: The article discusses the need for better regulation of alcohol marketing in films in Australia due to the increasing popularity of streaming services and the prevalence of alcohol imagery in movies. It highlights the ineffectiveness of the current self-regulatory scheme, the Alcohol Beverages Advertising Code (ABAC), in protecting viewers, especially minors, from alcohol brands and marketing in films. The article suggests that Australia should consider adopting a model similar to the legislation controlling tobacco marketing to limit branded alcohol content in films and close the loopholes in the current regulatory system. [Extracted from the article]
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  Label:
  Group: Ab
  Data: <i>Copyright of Drug & Alcohol Review is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1111/dar.13938
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      – Code: eng
        Text: English
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        PageCount: 3
        StartPage: 12
    Subjects:
      – SubjectFull: Beverage marketing
        Type: general
      – SubjectFull: Self regulation
        Type: general
      – SubjectFull: Marketing mix
        Type: general
      – SubjectFull: Promotional films
        Type: general
      – SubjectFull: Minors
        Type: general
      – SubjectFull: Streaming media
        Type: general
      – SubjectFull: Health policy
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      – SubjectFull: Australia
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            NameFull: Riordan, Benjamin C.
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            – D: 01
              M: 01
              Text: Jan2025
              Type: published
              Y: 2025
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