Using website referrals to identify unreliable content rabbit holes.
Saved in:
| Title: | Using website referrals to identify unreliable content rabbit holes. |
|---|---|
| Authors: | Greene, Kevin T., Pereira, Mayana, Pisharody, Nilima, Dodhia, Rahul, Lavista Ferres, Juan, Shapiro, Jacob N. |
| Source: | Behaviour & Information Technology. May2025, Vol. 44 Issue 7, p1340-1349. 10p. |
| Subjects: | World Wide Web, Research funding, Misinformation, Biotelemetry, Algorithms |
| Abstract: | Does the URL referral structure of websites lead users into 'rabbit holes' of unreliable content? Past work suggests algorithmic recommender systems on sites like YouTube lead users to view more unreliable content. However, websites without algorithmic recommender systems have financial and political motivations to influence the movement of users, potentially creating browsing rabbit holes. We address this gap using browser telemetry that captures referrals to a large sample of domains rated as reliable or unreliable information sources. Our results suggest the incentives for unreliable sites to retain and monetise users create rabbit holes. After landing on an unreliable site, users are very likely to be referred to another page on the site. Further, unreliable sites are better at retaining users than reliable sites. We find less support for political motivations. While reliable and unreliable sites are largely disconnected from one another, the probability of traveling from one unreliable site to another is relatively low. Our findings indicate the need for additional focus on site-level incentives to shape traffic moving through their sites. [ABSTRACT FROM AUTHOR] |
| Copyright of Behaviour & Information Technology is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
|
Full text is not displayed to guests.
Login for full access.
|
|
| Abstract: | Does the URL referral structure of websites lead users into 'rabbit holes' of unreliable content? Past work suggests algorithmic recommender systems on sites like YouTube lead users to view more unreliable content. However, websites without algorithmic recommender systems have financial and political motivations to influence the movement of users, potentially creating browsing rabbit holes. We address this gap using browser telemetry that captures referrals to a large sample of domains rated as reliable or unreliable information sources. Our results suggest the incentives for unreliable sites to retain and monetise users create rabbit holes. After landing on an unreliable site, users are very likely to be referred to another page on the site. Further, unreliable sites are better at retaining users than reliable sites. We find less support for political motivations. While reliable and unreliable sites are largely disconnected from one another, the probability of traveling from one unreliable site to another is relatively low. Our findings indicate the need for additional focus on site-level incentives to shape traffic moving through their sites. [ABSTRACT FROM AUTHOR] |
|---|---|
| ISSN: | 0144929X |
| DOI: | 10.1080/0144929X.2024.2352093 |
