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Thou doth protest too much: How the minimum unit price affected retailers' revenue.

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Title: Thou doth protest too much: How the minimum unit price affected retailers' revenue.
Authors: Taylor, Nicholas (AUTHOR), Baldwin, Ryan (AUTHOR), Vieira, Emma (AUTHOR), Livingston, Michael (AUTHOR)
Source: Drug & Alcohol Review. May2025, Vol. 44 Issue 4, p1272-1277. 6p.
Subjects: Alcohol drinking, Business revenue, Price regulation, Liquor stores, Retail industry
Abstract: Introduction: The Northern Territory (NT) set a minimum unit price (MUP) of alcohol in 2018. This measure has been strongly opposed by alcohol retailers, prior to and post‐implementation of the policy. However, exact estimates on the impact of the MUP on alcohol retailers are yet to be made. This study aims to estimate the impact of the MUP on retail sales. Method: The 3‐year evaluation of the MUP used sales data from two major retailers to display alcohol consumption in the NT by beverage category and price point the year before and after the MUP. This data was extracted from the report and used to estimate the total retail value of alcohol sold before and after the MUP by category. State‐wide alcohol wholesaler data was used to evaluate the representativeness of the retail data. Results: The retail data used in the study accounts for 31% of the total alcohol market in the NT. Retail data substantially over‐represents the drop in cask wine consumption (71%) compared to wholesaler data (51%). Revenue from cask wine dropped by 42% after the introduction of the MUP, but these reductions were offset by increases in revenue from spirit sales. Overall, despite a 6% decrease in sales of pure alcohol, the two retailers had an increase in revenue of 1%. Discussion and Conclusions: The MUP appears to have had a negligible impact on the revenue of alcohol retailers in the NT. [ABSTRACT FROM AUTHOR]
Copyright of Drug & Alcohol Review is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: Thou doth protest too much: How the minimum unit price affected retailers' revenue.
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  Data: <searchLink fieldCode="AR" term="%22Taylor%2C+Nicholas%22">Taylor, Nicholas</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Baldwin%2C+Ryan%22">Baldwin, Ryan</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Vieira%2C+Emma%22">Vieira, Emma</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Livingston%2C+Michael%22">Livingston, Michael</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Drug+%26+Alcohol+Review%22">Drug & Alcohol Review</searchLink>. May2025, Vol. 44 Issue 4, p1272-1277. 6p.
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  Data: <searchLink fieldCode="DE" term="%22Alcohol+drinking%22">Alcohol drinking</searchLink><br /><searchLink fieldCode="DE" term="%22Business+revenue%22">Business revenue</searchLink><br /><searchLink fieldCode="DE" term="%22Price+regulation%22">Price regulation</searchLink><br /><searchLink fieldCode="DE" term="%22Liquor+stores%22">Liquor stores</searchLink><br /><searchLink fieldCode="DE" term="%22Retail+industry%22">Retail industry</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Introduction: The Northern Territory (NT) set a minimum unit price (MUP) of alcohol in 2018. This measure has been strongly opposed by alcohol retailers, prior to and post‐implementation of the policy. However, exact estimates on the impact of the MUP on alcohol retailers are yet to be made. This study aims to estimate the impact of the MUP on retail sales. Method: The 3‐year evaluation of the MUP used sales data from two major retailers to display alcohol consumption in the NT by beverage category and price point the year before and after the MUP. This data was extracted from the report and used to estimate the total retail value of alcohol sold before and after the MUP by category. State‐wide alcohol wholesaler data was used to evaluate the representativeness of the retail data. Results: The retail data used in the study accounts for 31% of the total alcohol market in the NT. Retail data substantially over‐represents the drop in cask wine consumption (71%) compared to wholesaler data (51%). Revenue from cask wine dropped by 42% after the introduction of the MUP, but these reductions were offset by increases in revenue from spirit sales. Overall, despite a 6% decrease in sales of pure alcohol, the two retailers had an increase in revenue of 1%. Discussion and Conclusions: The MUP appears to have had a negligible impact on the revenue of alcohol retailers in the NT. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Drug & Alcohol Review is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1111/dar.14041
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      – Code: eng
        Text: English
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        Type: general
      – SubjectFull: Business revenue
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      – SubjectFull: Price regulation
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      – SubjectFull: Liquor stores
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      – SubjectFull: Retail industry
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      – TitleFull: Thou doth protest too much: How the minimum unit price affected retailers' revenue.
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            – D: 01
              M: 05
              Text: May2025
              Type: published
              Y: 2025
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