APA (7th ed.) Citation

Lee, J., & Kim, H. (2025). The Moderating Role of Homophily and Need for Uniqueness in the Relationship Between Anthropomorphism of Virtual Influencer and Intention to Imitate and Word of Mouth. International Journal of Human-Computer Interaction, 41(17), 10911. https://doi.org/10.1080/10447318.2024.2439571

Chicago Style (17th ed.) Citation

Lee, Jihyeon, and Hanku Kim. "The Moderating Role of Homophily and Need for Uniqueness in the Relationship Between Anthropomorphism of Virtual Influencer and Intention to Imitate and Word of Mouth." International Journal of Human-Computer Interaction 41, no. 17 (2025): 10911. https://doi.org/10.1080/10447318.2024.2439571.

MLA (9th ed.) Citation

Lee, Jihyeon, and Hanku Kim. "The Moderating Role of Homophily and Need for Uniqueness in the Relationship Between Anthropomorphism of Virtual Influencer and Intention to Imitate and Word of Mouth." International Journal of Human-Computer Interaction, vol. 41, no. 17, 2025, p. 10911, https://doi.org/10.1080/10447318.2024.2439571.