Mobile Interface Design Patterns and Attentional Maps.
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| Title: | Mobile Interface Design Patterns and Attentional Maps. |
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| Authors: | Still, Jeremiah D. (AUTHOR) |
| Source: | International Journal of Human-Computer Interaction. Oct2025, Vol. 41 Issue 19, p12404-12413. 10p. |
| Subjects: | User experience, Eye tracking, Gaze, Touch screen interfaces, Selectivity (Psychology), Long-term memory, Visual perception |
| Abstract: | A key user experience outcome for mobile interface designers is search efficiency. Task goals, experience, and salience influence visual searches. Still and Hicks showed that experience with general mobile design patterns can be represented as an attentional map (i.e., appears as a "railroad track" bias). The aim of this research was to examine design patterns that are more specific than an overall generic attentional map. Three common mobile design patterns (checkout, storefront, walk-through) were identified and used to generate specific attentional maps. Eye-tracking data was collected while participants free-viewed mobile screenshots of the targeted design patterns. The area under the Receiver Operating Characteristics curve was employed as the dependent measure. The performance of the specific maps was computationally contrasted against themselves, the generic map, and the saliency maps. Differences due to earlier and later attentional deployment were also examined. The effectiveness of a generic attentional map was replicated; this helps reconfirm its role in earlier attentional deployment. Contrasting the three common design patterns revealed characteristics impacting their effectiveness as an attentional map. It was discovered that a specific map approach accounted for walk-through design patterns well. A generic map was found to represent Storefront and Checkout design patterns. A discussion of the relationship between a user's long-term memory for design patterns and saliency processing is provided. Designers can employ these attentional maps and a better understanding of the influences on search efficiency to create improved experiences. [ABSTRACT FROM AUTHOR] |
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| Database: | Psychology and Behavioral Sciences Collection |
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| Abstract: | A key user experience outcome for mobile interface designers is search efficiency. Task goals, experience, and salience influence visual searches. Still and Hicks showed that experience with general mobile design patterns can be represented as an attentional map (i.e., appears as a "railroad track" bias). The aim of this research was to examine design patterns that are more specific than an overall generic attentional map. Three common mobile design patterns (checkout, storefront, walk-through) were identified and used to generate specific attentional maps. Eye-tracking data was collected while participants free-viewed mobile screenshots of the targeted design patterns. The area under the Receiver Operating Characteristics curve was employed as the dependent measure. The performance of the specific maps was computationally contrasted against themselves, the generic map, and the saliency maps. Differences due to earlier and later attentional deployment were also examined. The effectiveness of a generic attentional map was replicated; this helps reconfirm its role in earlier attentional deployment. Contrasting the three common design patterns revealed characteristics impacting their effectiveness as an attentional map. It was discovered that a specific map approach accounted for walk-through design patterns well. A generic map was found to represent Storefront and Checkout design patterns. A discussion of the relationship between a user's long-term memory for design patterns and saliency processing is provided. Designers can employ these attentional maps and a better understanding of the influences on search efficiency to create improved experiences. [ABSTRACT FROM AUTHOR] |
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| ISSN: | 10447318 |
| DOI: | 10.1080/10447318.2025.2462084 |
