Development of the alcohol‐free and low‐alcohol drinks market in Great Britain from 2011 to 2022: Narrative timelines based on a documentary review of off‐trade retail magazines and market intelligence reports.
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| Title: | Development of the alcohol‐free and low‐alcohol drinks market in Great Britain from 2011 to 2022: Narrative timelines based on a documentary review of off‐trade retail magazines and market intelligence reports. |
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| Authors: | Critchlow, Nathan (AUTHOR), Morgan, Amber (AUTHOR), Angus, Kathryn (AUTHOR), Howell, Rebecca (AUTHOR), Fitzgerald, Niamh (AUTHOR), Kersbergen, Inge (AUTHOR), Holmes, John (AUTHOR) |
| Source: | Drug & Alcohol Review. Jan2026, Vol. 45 Issue 1, p1-17. 17p. |
| Subjects: | Non-alcoholic beer, Marketing strategy, New product development, Stakeholder theory, Public health |
| Geographic Terms: | United Kingdom |
| Abstract: | Issue: There is a growing alcohol‐free and low‐alcohol (no/lo) drinks market in Great Britain. Insight about when this emerged and how it has developed is needed to inform and interpret the growing body of research into the use of no/lo drinks. We therefore document the development of the no/lo market in Great Britain between 2011 and 2022 and examine which stakeholders have been involved in development and what actions they have taken. Approach: Narrative timelines created through a documentary review of trade magazines (2011–2022) and market intelligence reports (2015–2022), focusing on product launches, marketing activity, industry changes, retailer actions, governmental actions and third sector activity. Findings: A mainstream no/lo market emerged and established from 2015, with activity thereafter characterised by intensive market entry, expansion, and consolidation among both independent producers and mainstream alcohol brands. While initial development concentrated on beers, innovation has since proliferated across the cider, spirits, wine and ready‐to‐drink categories. Development appears predominately driven by market forces (e.g., product launches and marketing), with January a focal point of activity. Government has not introduced any legislation around no/lo drinks, although it has consulted on appropriate no/lo descriptors (in 2018) and committed (in 2019) to work with industry to grow the no/lo market. Implications and Conclusions: While initial development in the no/lo market concentrated on beers, recent developments across categories, coupled with continued consolidation and expansion among beers, suggest the market may still develop further. Any assessment of the public health impact of no/lo drinks should be subject to longer‐term follow‐up once the market matures. [ABSTRACT FROM AUTHOR] |
| Copyright of Drug & Alcohol Review is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
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| Header | DbId: pbh DbLabel: Psychology and Behavioral Sciences Collection An: 191183405 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Development of the alcohol‐free and low‐alcohol drinks market in Great Britain from 2011 to 2022: Narrative timelines based on a documentary review of off‐trade retail magazines and market intelligence reports. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Critchlow%2C+Nathan%22">Critchlow, Nathan</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Morgan%2C+Amber%22">Morgan, Amber</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Angus%2C+Kathryn%22">Angus, Kathryn</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Howell%2C+Rebecca%22">Howell, Rebecca</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Fitzgerald%2C+Niamh%22">Fitzgerald, Niamh</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Kersbergen%2C+Inge%22">Kersbergen, Inge</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Holmes%2C+John%22">Holmes, John</searchLink> (AUTHOR) – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Drug+%26+Alcohol+Review%22">Drug & Alcohol Review</searchLink>. Jan2026, Vol. 45 Issue 1, p1-17. 17p. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Non-alcoholic+beer%22">Non-alcoholic beer</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing+strategy%22">Marketing strategy</searchLink><br /><searchLink fieldCode="DE" term="%22New+product+development%22">New product development</searchLink><br /><searchLink fieldCode="DE" term="%22Stakeholder+theory%22">Stakeholder theory</searchLink><br /><searchLink fieldCode="DE" term="%22Public+health%22">Public health</searchLink> – Name: SubjectGeographic Label: Geographic Terms Group: Su Data: <searchLink fieldCode="DE" term="%22United+Kingdom%22">United Kingdom</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: Issue: There is a growing alcohol‐free and low‐alcohol (no/lo) drinks market in Great Britain. Insight about when this emerged and how it has developed is needed to inform and interpret the growing body of research into the use of no/lo drinks. We therefore document the development of the no/lo market in Great Britain between 2011 and 2022 and examine which stakeholders have been involved in development and what actions they have taken. Approach: Narrative timelines created through a documentary review of trade magazines (2011–2022) and market intelligence reports (2015–2022), focusing on product launches, marketing activity, industry changes, retailer actions, governmental actions and third sector activity. Findings: A mainstream no/lo market emerged and established from 2015, with activity thereafter characterised by intensive market entry, expansion, and consolidation among both independent producers and mainstream alcohol brands. While initial development concentrated on beers, innovation has since proliferated across the cider, spirits, wine and ready‐to‐drink categories. Development appears predominately driven by market forces (e.g., product launches and marketing), with January a focal point of activity. Government has not introduced any legislation around no/lo drinks, although it has consulted on appropriate no/lo descriptors (in 2018) and committed (in 2019) to work with industry to grow the no/lo market. Implications and Conclusions: While initial development in the no/lo market concentrated on beers, recent developments across categories, coupled with continued consolidation and expansion among beers, suggest the market may still develop further. Any assessment of the public health impact of no/lo drinks should be subject to longer‐term follow‐up once the market matures. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Drug & Alcohol Review is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1111/dar.14058 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 17 StartPage: 1 Subjects: – SubjectFull: Non-alcoholic beer Type: general – SubjectFull: Marketing strategy Type: general – SubjectFull: New product development Type: general – SubjectFull: Stakeholder theory Type: general – SubjectFull: Public health Type: general – SubjectFull: United Kingdom Type: general Titles: – TitleFull: Development of the alcohol‐free and low‐alcohol drinks market in Great Britain from 2011 to 2022: Narrative timelines based on a documentary review of off‐trade retail magazines and market intelligence reports. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Critchlow, Nathan – PersonEntity: Name: NameFull: Morgan, Amber – PersonEntity: Name: NameFull: Angus, Kathryn – PersonEntity: Name: NameFull: Howell, Rebecca – PersonEntity: Name: NameFull: Fitzgerald, Niamh – PersonEntity: Name: NameFull: Kersbergen, Inge – PersonEntity: Name: NameFull: Holmes, John IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Text: Jan2026 Type: published Y: 2026 Identifiers: – Type: issn-print Value: 09595236 Numbering: – Type: volume Value: 45 – Type: issue Value: 1 Titles: – TitleFull: Drug & Alcohol Review Type: main |
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