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Between advocacy and commodification on Instagram: A case study of sharenting a child with disabilities.

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Title: Between advocacy and commodification on Instagram: A case study of sharenting a child with disabilities.
Authors: Ruiz‐Gomez, Alexandra (AUTHOR), Marôpo, Lidia (AUTHOR), Jorge, Ana (AUTHOR)
Source: Children & Society. Mar2026, Vol. 40 Issue 2, p211-230. 20p.
Subjects: Children's rights, Social media, Child welfare, Children with disabilities, Down syndrome, Parent-child relationships, Privacy, Parenting, Parent attitudes, Developmental disabilities, Communication, Social networks, Medical ethics
Abstract: This study examines the advocacy for children with disabilities in the context of sharenting practices on social media. The focus is on a case study of a 5‐year‐old British girl with Down syndrome (DS) named AC, whose Instagram account is managed by her mother. The study involved analysing all the content shared on the account, including single images, carousels, and videos (n = 1195), Reels (n = 310), pinned highlights (n = 6), and content tagged by other accounts (n = 74). The Instagram narratives were inductively categorized into three groups: Normalizing DS, Coping with DS, and DS macro‐level advocacy. The sharenting portrayal of AC has contributed to the growth of a supportive community challenging social stereotypes while promoting a more inclusive society. However, the study raises concerns about privacy, commodification, and self‐representation of the child in the context of sharenting advocacy. The mother's efforts to blend advocacy with commodification may compromise AC's privacy in pursuit of public recognition of DS children and financial benefits. While the social media portrayal attempts to offer the child's perspective, this case may not accurately represent self‐advocacy. [ABSTRACT FROM AUTHOR]
Copyright of Children & Society is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: Between advocacy and commodification on Instagram: A case study of sharenting a child with disabilities.
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  Data: This study examines the advocacy for children with disabilities in the context of sharenting practices on social media. The focus is on a case study of a 5‐year‐old British girl with Down syndrome (DS) named AC, whose Instagram account is managed by her mother. The study involved analysing all the content shared on the account, including single images, carousels, and videos (n = 1195), Reels (n = 310), pinned highlights (n = 6), and content tagged by other accounts (n = 74). The Instagram narratives were inductively categorized into three groups: Normalizing DS, Coping with DS, and DS macro‐level advocacy. The sharenting portrayal of AC has contributed to the growth of a supportive community challenging social stereotypes while promoting a more inclusive society. However, the study raises concerns about privacy, commodification, and self‐representation of the child in the context of sharenting advocacy. The mother's efforts to blend advocacy with commodification may compromise AC's privacy in pursuit of public recognition of DS children and financial benefits. While the social media portrayal attempts to offer the child's perspective, this case may not accurately represent self‐advocacy. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Children & Society is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1111/chso.12916
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        Type: general
      – SubjectFull: Social media
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      – SubjectFull: Child welfare
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      – SubjectFull: Children with disabilities
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      – SubjectFull: Down syndrome
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      – SubjectFull: Parent-child relationships
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      – SubjectFull: Privacy
        Type: general
      – SubjectFull: Parenting
        Type: general
      – SubjectFull: Parent attitudes
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      – SubjectFull: Developmental disabilities
        Type: general
      – SubjectFull: Communication
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      – SubjectFull: Social networks
        Type: general
      – SubjectFull: Medical ethics
        Type: general
    Titles:
      – TitleFull: Between advocacy and commodification on Instagram: A case study of sharenting a child with disabilities.
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            NameFull: Marôpo, Lidia
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            NameFull: Jorge, Ana
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              Text: Mar2026
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              Y: 2026
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