Identifying communication strategies in suicide prevention education: an evaluation of infographics targeting college students.
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| Title: | Identifying communication strategies in suicide prevention education: an evaluation of infographics targeting college students. |
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| Authors: | Occa, Aurora (AUTHOR), Francis, Diane B. (AUTHOR), Silwal, Anita (AUTHOR) |
| Source: | Journal of American College Health. Apr2026, Vol. 74 Issue 4, p1113-1122. 10p. |
| Subjects: | Information design, Research funding, Data analysis, Statistical sampling, Universities & colleges, Descriptive statistics, Suicide prevention, Communication, One-way analysis of variance, Statistics, Psychology of college students |
| Geographic Terms: | Kentucky |
| Abstract: | Objective: Suicide is a leading cause of death among college students. Effective public health campaigns can convey that suicide is preventable and support resources are available on college campuses. In an effort to identify evidence-based communication strategies for these campaigns, this study evaluated infographics combining narrative testimonies (from a sibling vs. friend) with different outcomes (suicide attempt vs. death) alongside didactic information. Participants: College students. Methods: In Phase 1, we developed and pretested the infographics for acceptability and appropriateness. In Phase 2, we compared message strategies to assess identification with the protagonists and effects on attitudes, knowledge, and intentions. Results: Results showed higher identification with the narrative about a friend's death by suicide and knowledge improvements across all infographics, though attitudes and intentions remained unchanged. Conclusions: These findings offer valuable insights for enhancing suicide prevention communication strategies targeting college students and suggest future directions for refining message design. [ABSTRACT FROM AUTHOR] |
| Copyright of Journal of American College Health is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
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