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Social context of drinking moderates associations between descriptive norms and alcohol consumption among college students during the COVID-19 pandemic.

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Title: Social context of drinking moderates associations between descriptive norms and alcohol consumption among college students during the COVID-19 pandemic.
Authors: Strowger, Megan (AUTHOR), Junkin, Emily (AUTHOR), Lau-Barraco, Cathy (AUTHOR), Braitman, Abby L. (AUTHOR)
Source: Journal of American College Health. Apr2026, Vol. 74 Issue 4, p942-948. 7p.
Subjects: Cross-sectional method, Research funding, T-test (Statistics), Undergraduates, Questionnaires, Multiple regression analysis, Social norms, Alcohol drinking in college, Data analysis software, COVID-19 pandemic, Friendship
Geographic Terms: United States
Abstract: Objective: The current study examined (1) differences in close friend drinking norms from pre-pandemic to during the pandemic, and (2) how COVID-19 social drinking contexts (in-person, virtual) moderated associations between during-pandemic close friend norms and consumption. Participants: Undergraduate students (N = 469; 75.5% female; 57.6% White) were recruited from a minority-serving university in the United States. Methods: Participants completed an online survey about pre-pandemic (retrospectively assessed) and during pandemic (Oct – Dec 2020) close friend descriptive drinking norms, pandemic-related social drinking contexts, and alcohol use. Results: Close friend drinking norms were higher during the pandemic compared to pre-pandemic. The association between close friend drinking frequency norms and alcohol consumption frequency was strongest among those reporting in-person pandemic drinking. Conclusions: Normative beliefs remain strong predictors of drinking behavior even when social contact may be limited, although social contact enhances these effects. [ABSTRACT FROM AUTHOR]
Copyright of Journal of American College Health is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Label: Title
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  Data: Social context of drinking moderates associations between descriptive norms and alcohol consumption among college students during the COVID-19 pandemic.
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  Data: <searchLink fieldCode="AR" term="%22Strowger%2C+Megan%22">Strowger, Megan</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Junkin%2C+Emily%22">Junkin, Emily</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Lau-Barraco%2C+Cathy%22">Lau-Barraco, Cathy</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Braitman%2C+Abby+L%2E%22">Braitman, Abby L.</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+American+College+Health%22">Journal of American College Health</searchLink>. Apr2026, Vol. 74 Issue 4, p942-948. 7p.
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  Data: <searchLink fieldCode="DE" term="%22Cross-sectional+method%22">Cross-sectional method</searchLink><br /><searchLink fieldCode="DE" term="%22Research+funding%22">Research funding</searchLink><br /><searchLink fieldCode="DE" term="%22T-test+%28Statistics%29%22">T-test (Statistics)</searchLink><br /><searchLink fieldCode="DE" term="%22Undergraduates%22">Undergraduates</searchLink><br /><searchLink fieldCode="DE" term="%22Questionnaires%22">Questionnaires</searchLink><br /><searchLink fieldCode="DE" term="%22Multiple+regression+analysis%22">Multiple regression analysis</searchLink><br /><searchLink fieldCode="DE" term="%22Social+norms%22">Social norms</searchLink><br /><searchLink fieldCode="DE" term="%22Alcohol+drinking+in+college%22">Alcohol drinking in college</searchLink><br /><searchLink fieldCode="DE" term="%22Data+analysis+software%22">Data analysis software</searchLink><br /><searchLink fieldCode="DE" term="%22COVID-19+pandemic%22">COVID-19 pandemic</searchLink><br /><searchLink fieldCode="DE" term="%22Friendship%22">Friendship</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22United+States%22">United States</searchLink>
– Name: Abstract
  Label: Abstract
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  Data: Objective: The current study examined (1) differences in close friend drinking norms from pre-pandemic to during the pandemic, and (2) how COVID-19 social drinking contexts (in-person, virtual) moderated associations between during-pandemic close friend norms and consumption. Participants: Undergraduate students (N = 469; 75.5% female; 57.6% White) were recruited from a minority-serving university in the United States. Methods: Participants completed an online survey about pre-pandemic (retrospectively assessed) and during pandemic (Oct – Dec 2020) close friend descriptive drinking norms, pandemic-related social drinking contexts, and alcohol use. Results: Close friend drinking norms were higher during the pandemic compared to pre-pandemic. The association between close friend drinking frequency norms and alcohol consumption frequency was strongest among those reporting in-person pandemic drinking. Conclusions: Normative beliefs remain strong predictors of drinking behavior even when social contact may be limited, although social contact enhances these effects. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Journal of American College Health is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=pbh&AN=193388701
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/07448481.2025.2520375
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      – Code: eng
        Text: English
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        PageCount: 7
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      – SubjectFull: Cross-sectional method
        Type: general
      – SubjectFull: Research funding
        Type: general
      – SubjectFull: T-test (Statistics)
        Type: general
      – SubjectFull: Undergraduates
        Type: general
      – SubjectFull: Questionnaires
        Type: general
      – SubjectFull: Multiple regression analysis
        Type: general
      – SubjectFull: Social norms
        Type: general
      – SubjectFull: Alcohol drinking in college
        Type: general
      – SubjectFull: Data analysis software
        Type: general
      – SubjectFull: COVID-19 pandemic
        Type: general
      – SubjectFull: Friendship
        Type: general
      – SubjectFull: United States
        Type: general
    Titles:
      – TitleFull: Social context of drinking moderates associations between descriptive norms and alcohol consumption among college students during the COVID-19 pandemic.
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            NameFull: Strowger, Megan
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            NameFull: Junkin, Emily
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            NameFull: Lau-Barraco, Cathy
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              M: 04
              Text: Apr2026
              Type: published
              Y: 2026
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