The Impact of Power Distance Belief on Consumers' Preference for Perceived Core and Peripheral Destination.
Saved in:
| Title: | The Impact of Power Distance Belief on Consumers' Preference for Perceived Core and Peripheral Destination. |
|---|---|
| Authors: | Gao, Jun (AUTHOR), Gong, Han (AUTHOR), Gong, Shuying (AUTHOR), Zhu, Xuna (AUTHOR) |
| Source: | Journal of Consumer Behaviour. May2026, Vol. 25 Issue 3, p1123-1138. 16p. |
| Subjects: | Power (Social sciences), Consumer preferences, Consumer behavior research, Tourism marketing, Psychological distance |
| Abstract: | The role of power distance belief (PDB) as a cognitive lens shaping the mental processes underlying product selection has received limited attention. Drawing on construal level theory (CLT), this research examines how consumers' PDB influences their process‐ and outcome‐focused product evaluation, which in turn shapes their product preferences. Using a mixed‐method approach across four studies, we empirically test this model in a tourism context, focusing on consumers' choices between core and peripheral destinations. Specifically, low‐PDB consumers tend to adopt a process‐focused evaluation and therefore prefer perceived peripheral destinations, whereas high‐PDB consumers are more likely to adopt an outcome‐focused evaluation and prefer perceived core destinations. We also identify two boundary conditions—process priming and consumers' photo‐sharing intentions. Together, these findings illuminate how PDB shapes the cognitive pathway underlying product selection, offering important implications for understanding individual‐level cultural influences on consumer behaviour. [ABSTRACT FROM AUTHOR] |
| Copyright of Journal of Consumer Behaviour is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
Be the first to leave a comment!
