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Social Marketing for Social Work in Crisis Communication: A Holistic and Evidence-Based Perspective for Public Health.

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Title: Social Marketing for Social Work in Crisis Communication: A Holistic and Evidence-Based Perspective for Public Health.
Authors: Senyapar, Hafize Nurgul Durmus (AUTHOR)
Source: Health & Social Work. May2026, Vol. 51 Issue 2, p137-146. 10p.
Subjects: Community health services, Health services accessibility, Self-efficacy, Occupational roles, Mental health, Social determinants of health, Health, Content analysis, Information resources, Behavior, Social case work, Systematic reviews, Attitude (Psychology), Behavioral sciences, Thematic analysis, Communication, Social marketing, Public health, Risk perception, Consumer activism
Abstract: This systematic review analyzes the intersection of social marketing, social work, and health-related crisis communication in peer-reviewed literature from 2000 to 2025. Using the PRISMA 2020 framework, 94 studies were systematically identified in the Web of Science Core Collection and coded across three thematic pillars: (1) social marketing and behavior change communication; (2) social work and community-based service systems; and (3) health, pandemic, and crisis contexts. Results indicate that multichannel, culturally adapted social marketing strategies—especially those incorporating community participation—consistently improve public awareness, risk perception, and protective behaviors during health emergencies. Social work interventions, meanwhile, are vital for addressing structural inequities and supporting vulnerable populations through outreach and participatory models. However, a critical gap remains: Few studies employ a truly interdisciplinary approach that bridges social marketing and social work to strengthen equitable crisis communication. This review offers an empirically grounded synthesis, highlighting underexplored areas such as disability inclusion, long-term empowerment, and digital exclusion. The findings underscore the need for integrated, equity-focused strategies that leverage both behavioral science and social care. Practical implications extend to public health practitioners, social work professionals, and policymakers, particularly in advancing Sustainable Development Goal 3 (Good Health and Well-Being) and Sustainable Development Goal 10 (Reduced Inequalities). [ABSTRACT FROM AUTHOR]
Copyright of Health & Social Work is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: Social Marketing for Social Work in Crisis Communication: A Holistic and Evidence-Based Perspective for Public Health.
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  Data: This systematic review analyzes the intersection of social marketing, social work, and health-related crisis communication in peer-reviewed literature from 2000 to 2025. Using the PRISMA 2020 framework, 94 studies were systematically identified in the Web of Science Core Collection and coded across three thematic pillars: (1) social marketing and behavior change communication; (2) social work and community-based service systems; and (3) health, pandemic, and crisis contexts. Results indicate that multichannel, culturally adapted social marketing strategies—especially those incorporating community participation—consistently improve public awareness, risk perception, and protective behaviors during health emergencies. Social work interventions, meanwhile, are vital for addressing structural inequities and supporting vulnerable populations through outreach and participatory models. However, a critical gap remains: Few studies employ a truly interdisciplinary approach that bridges social marketing and social work to strengthen equitable crisis communication. This review offers an empirically grounded synthesis, highlighting underexplored areas such as disability inclusion, long-term empowerment, and digital exclusion. The findings underscore the need for integrated, equity-focused strategies that leverage both behavioral science and social care. Practical implications extend to public health practitioners, social work professionals, and policymakers, particularly in advancing Sustainable Development Goal 3 (Good Health and Well-Being) and Sustainable Development Goal 10 (Reduced Inequalities). [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
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  Data: <i>Copyright of Health & Social Work is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1093/hsw/hlag011
    Languages:
      – Code: eng
        Text: English
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      Pagination:
        PageCount: 10
        StartPage: 137
    Subjects:
      – SubjectFull: Community health services
        Type: general
      – SubjectFull: Health services accessibility
        Type: general
      – SubjectFull: Self-efficacy
        Type: general
      – SubjectFull: Occupational roles
        Type: general
      – SubjectFull: Mental health
        Type: general
      – SubjectFull: Social determinants of health
        Type: general
      – SubjectFull: Health
        Type: general
      – SubjectFull: Content analysis
        Type: general
      – SubjectFull: Information resources
        Type: general
      – SubjectFull: Behavior
        Type: general
      – SubjectFull: Social case work
        Type: general
      – SubjectFull: Systematic reviews
        Type: general
      – SubjectFull: Attitude (Psychology)
        Type: general
      – SubjectFull: Behavioral sciences
        Type: general
      – SubjectFull: Thematic analysis
        Type: general
      – SubjectFull: Communication
        Type: general
      – SubjectFull: Social marketing
        Type: general
      – SubjectFull: Public health
        Type: general
      – SubjectFull: Risk perception
        Type: general
      – SubjectFull: Consumer activism
        Type: general
    Titles:
      – TitleFull: Social Marketing for Social Work in Crisis Communication: A Holistic and Evidence-Based Perspective for Public Health.
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            – D: 01
              M: 05
              Text: May2026
              Type: published
              Y: 2026
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