Recipe-Based nutrition education on instagram: Evaluating visual formats and message dose.
Saved in:
| Title: | Recipe-Based nutrition education on instagram: Evaluating visual formats and message dose. |
|---|---|
| Authors: | Batey, Lauren (AUTHOR), Occa, Aurora (AUTHOR) |
| Source: | Journal of American College Health. May2026, Vol. 74 Issue 5, p1188-1199. 12p. |
| Subjects: | Social media, Cooking, Audiovisual materials, Repeated measures design, Scale analysis (Psychology), Universities & colleges, Undergraduates, Statistical sampling, Social norms, Chi-squared test, Analysis of covariance, Multivariate analysis, Pre-tests & post-tests, Experimental design, Health behavior, Communication, Intention, Analysis of variance, Psychology of college students, Student attitudes, Data analysis software, Nutrition education, Information-seeking behavior, Cognition, Regression analysis |
| Geographic Terms: | Southern States |
| Abstract: | Objective: To examine how Instagram message format (Reels vs. carousels) and dose (single vs. triple exposure) influence cooking behavior and related behavioral outcomes in college students. Participants: A total of 558 undergraduate students aged 18–24 from a large public university in the southeastern United States. Methods: Participants were randomly assigned to one of four conditions and viewed two recipe-based Instagram posts. Attitudes, subjective norms, perceived behavioral control, intentions, and cooking behavior were measured at baseline and follow-up. Results: Message format and dose did not significantly affect outcomes; however, attitudes, norms, and intentions improved over time. Perceived visual informativeness was a significant positive predictor of all outcomes, while cognitive load negatively affected attitudes and perceived behavioral control. Conclusions: Even a single exposure to well-designed nutrition content on Instagram may positively influence cooking behavior. Optimizing visual clarity and reducing cognitive burden are key strategies for effective nutrition messaging. [ABSTRACT FROM AUTHOR] |
| Copyright of Journal of American College Health is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
|
Full text is not displayed to guests.
Login for full access.
|
|
Be the first to leave a comment!
