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Double Play! Examining the Relationship Between MLB's Corporate Social Responsibility and Sport Spectators' Behavioral Intentions.

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Bibliographic Details
Title: Double Play! Examining the Relationship Between MLB's Corporate Social Responsibility and Sport Spectators' Behavioral Intentions.
Authors: Joon Kyoung Kim1, Ott, Holly K.1 ott@sc.edu, Hull, Kevin1, Minhee Choi
Source: International Journal of Sport Communication. Dec2017, Vol. 10 Issue 4, p508-530.
Database: SPORTDiscus with Full Text
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