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Where Legends Are Made: A Case Study of an Advertising and Branding Campaign at the University of Alabama.

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Title: Where Legends Are Made: A Case Study of an Advertising and Branding Campaign at the University of Alabama.
Authors: Vincent, John1 (AUTHOR) vincent@ua.edu, Lee, Jason W.2 (AUTHOR), Hull, Kevin3 (AUTHOR), Hill, John1 (AUTHOR)
Source: International Journal of Sport Communication. Mar2020, Vol. 13 Issue 1, p97-128.
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PubType: Academic Journal
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  Data: Where Legends Are Made: A Case Study of an Advertising and Branding Campaign at the University of Alabama.
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  Data: <searchLink fieldCode="AR" term="%22Vincent%2C+John%22">Vincent, John</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> vincent@ua.edu</i><br /><searchLink fieldCode="AR" term="%22Lee%2C+Jason+W%2E%22">Lee, Jason W.</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Hull%2C+Kevin%22">Hull, Kevin</searchLink><relatesTo>3</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Hill%2C+John%22">Hill, John</searchLink><relatesTo>1</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Sport+Communication%22">International Journal of Sport Communication</searchLink>. Mar2020, Vol. 13 Issue 1, p97-128.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1123/ijsc.2019-0098
    Languages:
      – Text: English
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      Pagination:
        PageCount: 32
        StartPage: 97
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      – TitleFull: Where Legends Are Made: A Case Study of an Advertising and Branding Campaign at the University of Alabama.
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            NameFull: Vincent, John
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            NameFull: Lee, Jason W.
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            NameFull: Hull, Kevin
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            NameFull: Hill, John
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              Text: Mar2020
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              Y: 2020
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              Value: 13
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              Value: 1
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            – TitleFull: International Journal of Sport Communication
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