Where Legends Are Made: A Case Study of an Advertising and Branding Campaign at the University of Alabama.
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| Title: | Where Legends Are Made: A Case Study of an Advertising and Branding Campaign at the University of Alabama. |
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| Authors: | Vincent, John1 (AUTHOR) vincent@ua.edu, Lee, Jason W.2 (AUTHOR), Hull, Kevin3 (AUTHOR), Hill, John1 (AUTHOR) |
| Source: | International Journal of Sport Communication. Mar2020, Vol. 13 Issue 1, p97-128. |
| Database: | SPORTDiscus with Full Text |
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