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From intention to participation: Exploring the moderating role of a voucher-based event leveraging initiative.

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Title: From intention to participation: Exploring the moderating role of a voucher-based event leveraging initiative.
Authors: Potwarka, Luke R.1 lrpotwar@uwaterloo.ca, Snelgrove, Ryan1, Drewery, David1, Bakhsh, Jordan2, Wood, Laura1
Source: Sport Management Review. Apr2020, Vol. 23 Issue 2, p302-314.
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        Value: 10.1016/j.smr.2019.03.002
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      – Text: English
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              Text: Apr2020
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