From intention to participation: Exploring the moderating role of a voucher-based event leveraging initiative.
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| Title: | From intention to participation: Exploring the moderating role of a voucher-based event leveraging initiative. |
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| Authors: | Potwarka, Luke R.1 lrpotwar@uwaterloo.ca, Snelgrove, Ryan1, Drewery, David1, Bakhsh, Jordan2, Wood, Laura1 |
| Source: | Sport Management Review. Apr2020, Vol. 23 Issue 2, p302-314. |
| Database: | SPORTDiscus with Full Text |
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