Weisskopf, C., & Uhrich, S. (2024). Tackling International Markets: Bicultural Brand Positioning of Sport Leagues in Foreign Countries. Journal of Sport Management, 38(4), 271. https://doi.org/10.1123/jsm.2023-0245
Chicago Style (17th ed.) CitationWeisskopf, Christian, and Sebastian Uhrich. "Tackling International Markets: Bicultural Brand Positioning of Sport Leagues in Foreign Countries." Journal of Sport Management 38, no. 4 (2024): 271. https://doi.org/10.1123/jsm.2023-0245.
MLA (9th ed.) CitationWeisskopf, Christian, and Sebastian Uhrich. "Tackling International Markets: Bicultural Brand Positioning of Sport Leagues in Foreign Countries." Journal of Sport Management, vol. 38, no. 4, 2024, p. 271, https://doi.org/10.1123/jsm.2023-0245.